Thursday, May 21, 2020
Quotes From Pioneer Physician Elizabeth Blackwell
Elizabeth Blackwell, born in Britain, was the first woman in the United States to earn a medical degree. With her sister Emily Blackwell, she founded the New York Infirmary for Women and Children and trained nurses in the American Civil War. Selected Elizabeth Blackwell Quotations For what is done or learned by one class of women becomes, by virtue of their common womanhood, the property of all women.If society will not admit of womans free development, then society must be remodeled.I must have something to engross my thoughts, some object in life which will fill this vacuum, and prevent this sad wearing away of the heart.It is not easy to be a pioneer ââ¬â but oh, it is fascinating! I would not trade one moment, even the worst moment, for all the riches in the world.A blank wall of social and professional antagonism faces the woman physician that forms a situation of singular and painful loneliness, leaving her without support, respect or professional counsel.The idea of winning a doctors degree gradually assumed the aspect of a great moral struggle, and the moral fight possessed immense attraction for me.Our school education ignores, in a thousand ways, the rules of healthy development.Medicine is so broad a field, so closely interwoven with general int erests, dealing as it does with all ages, sexes and classes, and yet of so personal a character in its individual appreciations, that it must be regarded as one of those great departments of work in which the cooperation of men and women is needed to fulfill all its requirements.[about a first anatomical study of the human wrist]à The beauty of the tendons and exquisite arrangements of this part of the body struck my artistic sense, and appealed to the sentiment of reverence with which this anatomical branch of study was ever afterwards invested in my mind.[quoting a professor who turned down her application to another medical school, then her comment on the quote]à You cannot expect us to furnish you with a stick to break our heads with; so revolutionary seemed the attempt of a woman to leave a subordinate position and seek to obtain a complete medical education.The admission of a woman for the first time to a complete medical education and full equality in the privileges and t he responsibilities of the profession produced a widespread effect in America. The public press very generally recorded the event,à and expressed a favourable opinion of it.The clear perception of the providential call to women to take their full share in human progress has always led us to insist upon a full and identical medical education for our students. From the beginning in America, and later on in England, we have always refused to be tempted by specious offers urged upon us to be satisfied with partial or specialised instruction.Thanks be to Heaven, I am on land once more, and never do I wish again to experience that hideous nightmare ââ¬â a voyage across the ocean.If I were rich I would not begin private practice, but would only experiment; as, however, I am poor, I have no choice.The longer I saw Lady Byron the more she interested me; her insight and judgment are admirable, and I never met a woman whose scientific tendencies seemed so strong.I have at last found a st udent in whom I can take a great deal of interest Marie Zackrzewska, a German, about twenty-six.The practice of the infirmary, both medical and surgical, was conducted entirely by women; but a board of consulting physicians, men of high standing in the profession, gave it the sanction of their names.[M]y hope rises when I find that the inner heart of a human being may remain pure, notwithstanding some corruption of the outer coverings. About These Quotes Quote collection assembled by Jone Johnson Lewis. Each quotation page in this collection and the entire collection à © Jone Johnson Lewis. This is an informal collection assembled over many years. I regret that I am not able to provide the original source if it is not listed with the quote.
Wednesday, May 6, 2020
Project Management Being A Project Manager - 1297 Words
Being a project manager requires having important skills such as communication, organization, and planning. Project managers can be located in different organizations because their skills and expertise are what employers look for. When they assume the roles and responsibilities of a project, they adapt to the needs of the stakeholders to ensure that all objectives of the project are completed in a timely manner. Project managers communicate the goals of the project to their team members to ensure that everyone is working towards the same shared purpose. Although project managers may face many different challenges, they always remained skilled professionals that thrive under pressure as most of them may have more than one project going on at the same time. Competent and knowledgeable project managers are indispensable to a business which is why there is a high demand for them in any business sector. I assumed the position of project manager with a lucrative company named Lockheed Mart in in which I have been employed for seven years. Lockheed Martin is a global security and aerospace company that is headquartered in Bethesda, Maryland. The company has approximately 600 different facilities all over the world and employs some 118,000 skilled workers who works towards their mission of solving complex challenges (Lockheed Martin takes steps, 2013). The bulk of the companyââ¬â¢s business is with the United States federal government and the United States Department of Defense. TheShow MoreRelatedProject Management : Being A Project Manager2403 Words à |à 10 PagesEvent Project Being a project manager (PM) is complicated and requires a unique set of skills to be able to effectively deliver a project on time and within budget. 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By guaranteeing that the responsibilities and roles are assigned within the project team, this will help to ensure that the project will run smooth, with everyone knowing their roles and responsibilities. By having a successful project manager it will then offer the procurementRead MoreItm533 It Project, Logistics, and Contract Management1215 Words à |à 5 PagesITM533 IT Project, Logistics, and Contract Management Summer 07 Module 1 Case Assignment Dr. Kathleen Hargiss Project management is definitely more art than science. Project teams consist of people and no two people, personalities, or skill sets are the same. This is the project managerââ¬â¢s blessing and curse. 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Being effective is the best route in ensuring a successful project. It is critical that the project is managed effective from the beginning of the business project. While the success of a project is never guaranteed, project managers have better chances with implementing the tools discussed from this course. I will first discuss the importance of project managementRead MoreCommunication Plan For The Performance Management System Project1327 Words à |à 6 PagesIn a project, it is very important to make sure youââ¬â¢re planning stages are complete and concise. Planning the project and all the steps involved can be cumbersome and seem tedious, however, when it comes to making sure the project is seen through to completion, the Project Manager has to m ake sure there are steps followed in order to make it to that point. One of the steps involved in making it to the end is to create the Communication plan and the Risk Analysis. The communication plan will outlineRead MoreResearch On It Project Management Assessment942 Words à |à 4 Pageson IT Project Management Assessment Introduction: Project Management is a way to manage, maintain and to monitor the progress of a project. Project Manager is responsible for appropriate management; it is their duty to organize, plan, implement and deliver necessities with in time. Project Management deals with the rules, regulations, procedures and disciplines with respect to a particular project. In the world of today, several organizations are using the applications of project management becauseRead MoreProject Management Project Manager My Job1667 Words à |à 7 PagesTask 1 Project Manager: Mr. Bibek Shrestha Organization: MultiSys Private Limited, Lazimpat, Kathmandu, Nepal 1) As a Project Manager my job is to see that a project under me runs smoothly without any hindrances. Initially, we as a team of stakeholders of the project have to prepare a project plan according to the budget and resources available and make schedule on how and when the tasks are going to be executed. Then, we have to manage the team members according to plan and budget. I have to see
Bonacorso Insurance Agency, Burlington, MA Free Essays
Bonacorso Insurance company was created by John Bonacorso and Brittany Martel, in Burlington Massachusetts. Presently, that location offers their only office, but another office building is being built in Middleton, Massachusetts, and it will be open soon. The company was originally established in 1956, and it served as a local insurance agency, but recently it has expanded to some degree, and offers various insurance portfolios in the private and business sectors. We will write a custom essay sample on Bonacorso Insurance Agency, Burlington, MA or any similar topic only for you Order Now The company is a basic small insurance company, that is trying to acquire as many clients as possible, and to facilitate that action, the company offers discounts to new clients, and campaigns to provide people who could potentially save with Bonacorso Insurance with free quotes, and the advantages of the company, compared with those of competitors. Bonacorso Insurance offers a number of basic policies and packages, and gladly provides quotes for potential clients. The have life insurance policies, homeowner policies, health coverage policies, automobile insurance policies, policies for boat-owners, and for motorcycle owners. Life insurance premiums vary based on the specific conditions of given clients, but the policies usually cost between $500 and $1,500 per month. Depending on the size, condition, and overall value of a home, homeownerââ¬â¢s policies also vary greatly. For more conventional homes, policies start at $500 per month, and range up to, for the more expensive homes, a rate of $250,000 monthly. Basic health insurance policies for those who qualify cost $360 a month. Automobile insurance policies range from $550 to $6000 dollars monthly, depending on the quality and condition of the vehicle. Boat insurance is comparable in premium price to homeownerââ¬â¢s insurance, as its premiums range from $350 a month to $250,000 per month, based on the specifications of the boat. Motorcycle insurance is also offered by Bonacorso Insurance, and premiums for this type of insurance range from $225 to $350 monthly, depending on the quality of the motorcycle. That is how every successful insurance agency operates, as rates are different for every client depending on their histories, and certain specifications of what is to be covered. For more conventional cars, boats, motorcycles, and houses, rates may be lower, as not as much is at risk. But for expensive items, rates are generally higher, as are the deductibles, because the company will have to make a much larger payout if coverage proves to be needed. All of these policies also take into account the specific cases of each client who is covered by Bonacorso Insurance. Rates may be slightly higher for clients who have bad histories, and lower for those who have shown their responsibility. For instance, drivers whose records are free of accidents of their own fault save on automobile insurance, as they present less of a monetary risk to the company. But drivers who have been involved in a number of accidents will generally have higher premiums because the insurance agency feels that they are more likely to be involved in accidents, which the insurance company will pay for on their behalf. And in trying to recruit new clients, Bonacorso Insurance has people who are hired to give people free quotes, hoping that that will encourage them to realize that they could be saving if they switched to Bonacorso. People who work for the agency seek potential clients, and show them their rates, compared to the rates of their competitors, or the national average of a premium for similar clients. Often, when new clients apply for policies with Bonacorso Insurance, discounts are offered to encourage the clients to remain with the agency, because it will save them money. The insurance agency also offers benefits to clients who remain accident free after joining the agency, which may show in a decreasing of premium rates for improving drivers. Automobile insurance is one of the companyââ¬â¢s biggest fields, so a lot of the client benefits and rewards are offered in that field. Monthly get-togethers, or parties, are hosted by the company, which invites clients to attend the festivities, giving clients a homely, local feel about their insurance provider. Mugs, T-shirts, and other apparel and novelty items are given to clients as well. Businesses are also recruited by Bonacorso Insurance company, and certain benefits are offered to particular businesses. Portfolios for businesses that offer coverage in a number of areas are provided for professional clients, which gives many businesses incentive to join the agency. And much like other insurance companies that work with businesses, certain services may be exchanged between a business and Bonacorso Insurance agency. For instance, if a business agrees to speak out in favor of the agency, or host certain agency events, which shows the businessââ¬â¢ satisfaction with the agency, potentially encouraging other businesses to compare rates and perhaps switch to Bonacorso, rates and portfolios may be less costly for the business. The agency has been growing in popularity lately, and has expanded from just a small, local boat and automobile coverage agency to one that offers all of the amenities of a larger, more established firm. In 1983, John Bonacorso took the company down a new road, which opened the company to the market of home insurance policies, health insurance policies, life insurance policies, and motorcycle insurance policies. One of the major benefits of the company is that premiums are cut for improving clients. Clients who had histories of accidents at home or in their vehicles would generally have higher premiums initially, but like some of the larger insurance agencies such as State Farm and Progressive are doing, rates may decrease for a client if his or her record improves, as that shows that he or she presents less risk to the agency. Bonacorso Insurance only sustains itself by its number of clients. For any insurance agency to succeed, the number of clients has to be somewhat established, and it cannot sharply decrease. For example, if there were only three clients that an agency had acquired, who were paying an average of $500 a month for their automobile insurance, it would potentially ruin the agency if one of the cars was to be totaled, causing many thousands of dollars in damages. But one in three cars being totaled in a short period is very bad odds for the insurance agency, and if one thousand in three thousand clients totaled their vehicles, it would have the same devastating effects on the insurance agency as if one in three was totaled. But the risk is much higher when the number of clients is low, because with a large number of clients, the firm acquires a level of stability, as the premiums of everyone else would be used to cover the accidents of the few. So Bonacorso Insurance makes it clear that they are always looking for clients, and they tell potential clients how they operate, which is done by stabilizing themselves with a large number of clientele. As with most insurance companies, Bonacorso provides potential clients with rate quotes, that in some cases can be detrimental to the agency, as it demonstrates that, in particular cases, the people shopping for insurance could save more elsewhere. But this is part of the process. No company can offer every client a lower rate than the individual could find with other agencies unless that agency was well on its way to monopolizing the market. So for the most part, Bonacorso Insurance knows that most clients will feel that they could be saving with the agency, as in many cases, rates are lower for potential clients with Bonacorso than with other agencies. So Bonacorso has established enough stability to reveal their quotes, compared with their competitors quotes for particular people (which at times could be slightly lower) because for the most part, Bonacorso Insurance agency offers more to the clients. Another thing that the agency has going for it is its local status. The company fits into the community of the Burlington, Massachusetts area, and that makes people feel safe and satisfied as they are insured by people whom they know. This is really shown by the get-togethers and parties that the agency hosts, which it invites its clientele to attend. Trust is thus established by the agency and its clients, which encourages clients to remain with the agency, which, many of them feel, really is helping them. All in all, the company has been a smaller, cordial insurance agency that has a neighborly relationship with its clients. Benefits and cut rates help the agency to secure clientele, and decreasing rates and courteousness on the part of the agency help Bonacorso Insurance maintain its client base. Although it started as a very localized agency that did not offer coverage in all of the fields that it does today, Bonacorso Insurance has grown to some degree, and plans to open a second branch in Middleton, Massachusetts. But community involvement and its local, neighborly nature should continue to keep the company going at both locations for some time, because clients are satisfied by the way the agency operates. How to cite Bonacorso Insurance Agency, Burlington, MA, Papers
Sunday, April 26, 2020
Relationship in the Tempest Essay Example
Relationship in the Tempest Paper Prospero and Mirandas relationship in the Tempest is a strongly bonded one. However, Prospero has a very strict control over Miranda, especially any aspects relating to sexual relations. Prospero loves having and controlling power, and Miranda is another thing to add to his list, which he can have complete power over. Like every parent and their children, they are bound to have arguments at some points through their life, but these hardly change the relationship between them. In the time that Shakespeare was writing this play, woman played less important roles in society that men did, so we have to take this into account. There are also many different ways in interpreting what Shakespeare has said, so sometimes, we have to choose what we, ourselves think is right. From the beginning of the play, we can tell that Prospero and Mirandas relationship is a strong one, when Prospero uniforms her of their past. Miranda is obviously very close to her father, because when he tells Miranda about being usurped by his false brother Antonio, this immediately provokes hatred in Miranda. If she wasnt so close to her father, and did not love him as much, then she wouldnt have been so moved by what she just heard. She says:à I should sinà To think but nobly of my Grandmother;à Good wombs have born bad sons.à This quotation expresses her disbelief in the feat of such a good and honourable woman producing such an evil son. We will write a custom essay sample on Relationship in the Tempest specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Relationship in the Tempest specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Relationship in the Tempest specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We can see just how much love Prospero has for Miranda when Prospero tells the audience, about when they left Milan on an unworthy boat, in a storm, when Miranda was quite young. Prospero says:à Thou was thou did preserve me.à The word preserve seems to show that even when he was crying and groaning, Miranda was what kept him going, kept him determined to survive. This shows how strong their relationship is and how much love that Prospero has for Miranda even though some of the time; he does not always show it. Since arriving on the island, Prospero has had to do a lot of things for Miranda, including p being her tutor, as there are no teachers on the island to educate Miranda:à Have I thy schoolmaster, made thee more profità Than other princes.à Because Prospero is such a great man, he has been able to give her better education than other princes. The love and kindness in the relationship is reciprocal, as Miranda expresses her gratefulness towards her father:à Heavens thank you fort.à Next the audience witness Prospero using his magic in order to lull Miranda to sleep so that he might have to chance to speak with his magical sprite Ariel. In this way, Prospero uses sleep to separate his family life and his business of bringing his enemies to justice. Miranda says:à The strangeness of your story putà Heaviness in me. Shakespeare uses this power of Prosperos to allow sub-plots into the play, and even mystery in the plot, and the characters within the play. For example, the audience is aware of Prosperos dialogue with Ariel and the history of Ariel, Sycorax and Caliban whereas Miranda is ignorant of this. Prospero may have wished to protect Mirandas innocence by putting her to sleep so that she would not know about Ariel or his torment as a result of the witch Sycorax. Whatever the reason, Prospero uses sleep to remove the complications, so that he may speak with Ariel openly without having to answer any questions of explain anything to Miranda. However, other people may take this power as the easy way out, and that he cannot be bothered to explain anything to Miranda. To others, it may seem that he is keeping something from his daughter, and he shouldnt be doing this. I believe that the first reason is the real reason, but we are left to make our own choice.à Prospero shows great caring towards Miranda, and a good example of this is after Ariel and Prospero have spoken, and it is Mirandas turn to awake:à Awake, dear heart, awake; thou has sleptà Well.à The words dear heart express the caring feeling towards Miranda, and also shows us what Miranda possesses.
Thursday, March 19, 2020
How equal opportunities and managing diversity impact on organisations and their HRM practices The WritePass Journal
How equal opportunities and managing diversity impact on organisations and their HRM practices Introduction How equal opportunities and managing diversity impact on organisations and their HRM practices ). In regard to this, this report presents findings from primary and secondary research that was carried out to establish the importance of embracing and managing workplace diversity. Research Approach As aforementioned, this research was carried out using both secondary and primary approaches. The secondary approach involved reviewing literature that has been published on various databases about the subject of workplace diversity. A preference was given to peer-reviewed journal articles because of their renowned credibility in terms of the researched information they offer (Yin, 2010). Since the time and resources to carry out an exhaustive primary research was limited, semi-structured interviews were used to collect qualitative data from a seven colleagues in college. The data was collected through an audio recording for further analysis. This approach was selected because it is relatively informal and does not require a lot of time to get the required information (Yin, 2010). Findings Findings from Secondary Research Many researchers have carried out studies the subject of workplace diversity. However, as pointed out by Herring (2009), this concept is relatively new, dating to the 1980s. Some of the factors that have contributed to an increase in workplace diversity include the increased immigration ââ¬â especially to developed countries ââ¬â which has led to an increasingly international workforce. The equality campaigns that have been on the increase have also led to an increase the number of ethnic minorities and women in the present-day labour pool. It is evident that if poorly managed, diversity will adversely affect productivity of human resources. Thus, human resource managers in organizations ought to implement effective diversity management practices so as to turn diversity into an advantage (The Times 100, 2013). Importance of Managing Workplace Diversity With the ever increasing diversity in global population and workplaces, it is vital to establish the benefits of managing diversity. Michalle and Barak (2010) argue that diversity increases the productivity of employees. This is because of the fact that a diverse workplace comprises of different talents, skills and experiences, and if these differences are combined and directed towards the achievement of a common goal, it is certain that it will be advantageous to the organization. In another research on workplace diversity, Herring (2009) established that effective management of a diverse workforce increases creativity and problem solving. By treating contributions of every employee at the workplace as important, regardless of their experience, race or gender, useful insights about how to approach a certain task in the organization can be found. Organizations that fail to take advantage of the diversity in their workforces may lock out ideas from employees that may be of phenomenal importance to the progress of the company. Companies that have created a reputation for effective management of diversity have the advantage of attracting and retaining a diverse workforce, which comes with diverse talents and capabilities. Inclusion in the workplace motivates employees by creating in them a sense of belonging. Acknowledging diversity in the workplace motivates the employees and also increases their levels of commitment towards the organization.à In a study carried out by Groeneveld (2011) on management of workplace diversity and its impacts on employee turnover, he established that companies adhering to diversity policies in recruitment and other human resource management practices in their organization had much less cases of employee turnover than those whose diversity management approaches were not as ideal. Given that diversity will be almost inevitable in future, organizations have to ensure that they put the most effective diversity management practices in place. There is also a legal advantage of ma naging diversity in organizations and encouraging inclusion. Application of appropriate approaches in diversity management limits the chances of lawsuits by employees that feel excluded (Michalle Barak, 2010). Not only does this save money that could have been spent on litigation expenses, it also creates a positive reputation of the organization to a wide range of stakeholders. Tadmor et al. (2012) argue that companies that target a market with diverse customers greatly benefits from employing a diverse workforce. For instance, if a company has a marketing team that comprises of people from different races, religions and genders, the possibility of such a team attracting a wide range of customers is higher as compared to a team that consists of people from the same gender, race or religion. Thus, effective diversity management may increase the returns of a company by attracting more customers. Challenges of Workplace Diversity Management Even though management of diversity has many advantages for employers and employees in organizations, Caà ±as and Sondak (2010) argue that there are several associated challenges. Management of diversity involves the recognition of the value associated with the differences in the workforce, promotion of inclusiveness and elimination of any kind of discrimination that exists in the workforce. Ensuring that all these aspects of management are exhaustively addressed may be challenging for human resource managers, especially when diversity among employees is quite extensive. Some of the disadvantages that are associated with poor workplace diversity management include increased employee turnover, lack of synergy and ineffective communication among employees, and an increase in the chances of companies facing lawsuits and negative publicity (Tarmac, 2012). A recent example of a diversity issue that tainted the image of an organization took place in 2011, when a Liverpool hospital placed an advertisement for job vacancies. In their conditions for application, the included as statement that referred to equal opportunities as ââ¬Å"usual rubbishâ⬠(Hough, 2011). Even though the statement was replaced after negative feedback from the public, it has drawn negative attention from different parts of the world, which has also affected reputation of the hospital. For effective diversity management, Herring (2009) suggests that managers have to first understand the diverse needs of their employees and identify areas from which discrimination may arise. They should then create the ideal policies that will ensure inclusiveness in the organization. Findings from Primary Research To establish the impacts of equal opportunities and diversity management in the workplace, mixed reactions were obtained from some of the peers that were interviewed. Whereas two of them were of the view that ensuring workplace inclusion may be unnecessary for organizations, five of the respondents were for the idea that managing diversity is among the most important human resource management practices of the 21st century. Responses in support of Workplace Diversity One of the questions that the subjects were asked was how diversity may affect the productivity of an organization. In response to this question, one of the respondents, who is a proponent of diversity argued, ââ¬Å"There is no way that a company in the 21st century can survive without having a diverse workforce. Diversity does not only exist in the colour of the skin or the language we speak. Everywhere in the UK, there is diversity in religion, gender, and generations. What companies ought to do is agree that diversity is inevitable, and find ways to deal with it for their own advantage.â⬠This response indicates that there is widespread knowledge about diversity and organizations ought to device the necessary approaches to increase productivity of their diverse employees. Another respondent added ââ¬Å"Diversity in the workplace is good. Though it may be difficult at the start, continued co-operation with team members from different backgrounds makes it possible to understa nd and appreciate one another. If I am offered a job in two companies, one with a good reputation of inclusion and another known for discriminating against some workers, I will definitely choose the one that has created a reputation of inclusivenessâ⬠Responses against Workplace Diversity In response to the same question on how diversity may affect productivity of an organization, another respondent who thought diversity is overemphasized argued, ââ¬Å"I think diversity in organizations is a good thing, but organizations ought to focus more on merit. If I have vacancies in my company and I am looking for the best employees to fill those positions, I should not be forced to select a ââ¬Ëdiverse workforceââ¬â¢ because the policies say so, instead, I need to select the most qualified candidates. If the most qualified candidates are from the same gender, ethnic or religious backgrounds, I should be free to hire them. This whole diversity debate may not be as constructive as we think it is.â⬠The response given by this respondent is also quite sensible, which indicates that there are some disadvantages that are associated with workplace diversity policies. Findings from primary research, as indicated, were mixed. Whether the response provided by the respondents supports or is against the importance of diversity in the workplace, they both acknowledge the existence of diversity issues in the 21st century. However, most of the respondents were in support of the implementation of appropriate diversity management strategies. This indicates that equal opportunities and management of diversity in organizations is among the most important practices in present-day human resource management. With a projected increase in levels of diversity in the UK population, as well as other parts of the world, it will be inevitable for organizations to have a diverse workforce (Caà ±as Sondak, 2010). Conclusion The 21st century has been characterized with a phenomenal increase in diversity among population across the globe, which has also affected the composition of employees in many organizations. This research had the aim of establishing the importance of inclusion and the management of diversity in organizations. Even though some disadvantages of employee diversity were established from the primary and secondary research that was carried out, most of the respondents and all the secondary sources accessed indicated that inclusion and diversity management is a very vital human resource practice. From the findings of the research, one of the recommendations that can be made for human resource managers is that all employees have to be informed on the importance of workplace diversity and how to effectively collaborate with their workmates from different backgrounds and gender. References Caà ±as, K.A. Sondak, H., 2010. Opportunities and challenges of workplace diversity. New York: Prentice Hall. Groeneveld, S., 2011. Diversity and employee turnover in the Dutch public sector: Does diversity management make a difference? International Journal of Public Sector Management, 24(6), pp.594-612. Herring, C., 2009. Does Diversity Pay?: Race, Gender, and the Business Case for Diversity. American Sociological Review, 74, pp.208-24. Hough, A., 2011. NHS hospital usual equal opportunities rubbish job advert sparks investigation. The Telegraph, 5 September. Michalle, E. Barak, M., 2010. Managing Diversity: Toward a Globally Inclusive Workplace. Thousand Oaks, CA: SAGE Publications. Poster, W.R., 2008. Filtering Diversity : A Global Corporation Struggles With Race, Class, and Gender in Employment Policy. American Behavioral Scientist, 52(3), pp.307-41. Tadmor, C.T., Satterstrom, P., Jang, S. Polzer, J.T., 2012. Beyond Individual Creativity The Superadditive Benefits of Multicultural Experience for Collective Creativity in Culturally Diverse Teams. Journal of Cross-Cultural Psychology, 43(3), pp.384-92. Tarmac, 2012. Diversity and inclusion policy. [Online] Available at: tarmac.co.uk/about_us/about_tarmac/idoc.ashx?docid=ffe70bb0-4510-476a-8dd4-b352a63c1b48version=-1 [Accessed 26 February 2014]. The Times 100, 2013. Competetive advantage through diversity. [Online] Available at: http://businesscasestudies.co.uk/tarmac/competitive-advantage-through-diversity/conclusion.html#axzz2MxtlEGBP [Accessed 26 February 2014]. Yin, R.K., 2010. Qualitative Research from Start to Finish. New York: Guilford Press.
Monday, March 2, 2020
Expanding Sentences With Prepositional Phrases
Expanding Sentences With Prepositional Phrases This sentence-expanding exercise will give you practice in applying the principles and guidelines in these two articles: What Are Prepositional Phrases?How to Arrange Prepositional Phrases Excercise Expand each sentence below by adding one or more prepositional phrases that answer the question(s) in parenthesis.ExampleThe cat jumped and pounced.(What did the cat jump off of? What did the cat pounce on?)The cat jumped off the stove and pounced on the gerbil.There are countless ways to expand each sentence; You will find sample answers below. The students laughed.(What did the students laugh at?)The man tripped.(What did the man trip over?)Visitors arrived yesterday.(Where were the visitors from?)The candles flickered.(Where were the candles?)Gus hid the candy bar.(Where did Gus hide the candy bar?)Last night I watched a YouTube video.(What was the video about?)Sid sat.(Where did he sit? With whom did he sit?)The teacher spoke.(Who did the teacher speak to? What did she speak about?)The spaceship landed.(Where was the spaceship from? Where did it land?)Jenny stood, raised her Super Soaker water gun, and aimed it.(Where did she stand? What did she aim at?) Answers Here are sample answers to the sentence-expanding exercise. Keep in mind that countless versions of each sentence are possible. The students laughedà at the monkey on a scooter.The man trippedà over his own feet.Visitorsà from the Bizarro worldà arrived yesterday.The candlesà on the handles of my bicycleà flickered.Gus hid the candy barà in a dirty sock.Last night I watched a YouTube videoà about green kangaroos.Sid satà in a tub of Jell-O with his cat.The teacher spokeà to the principal about a pay raise.The spaceshipà from Plutoà landedà in the desert.Jenny stoodà on the roof of the garage, raised her Super Soaker water gun, and aimed ità at her little brother below. If you had any problems completing this exercise, review the guidelines and examples on theà pages indicated at theà beginning of this article.
Saturday, February 15, 2020
Hummer, BMW, and Corolla's Brand Personalities Coursework - 2
Hummer, BMW, and Corolla's Brand Personalities - Coursework Example Hummer has a rugged image but to enhance their sales, they decided to change the brand personality to attract the youth and the women. Corolla has a dull image but is keen to give up its conservative approach which projects nothing except dependability. BMW gives rise to feelings of sophistication and yearning and hence is preferred by the wealthy and those who seek importance. It is hence recommended that brand owners should first segment their target market and try to understand the needs of their segment. This would help them design the features as per their requirement and hence would be more appealing to the customers. At the same time, the same brand can appeal to more than one segment and this can be done by appealing to their self-concept.Products and services today are imbued with personality characteristics and are recognized through these characteristics both by the consumers and the marketers. Marketers are trying to project an image of the brand that matches the personal ity of the individual consumer. They try to use marketing material such as advertisements and phrases so that the brand has an emotional appeal to the consumer. This becomes necessary because to buy a product the consumer must have an awareness of the brand. The brand would catch the consumerââ¬â¢s attention if he finds some similarities with his own requirements and personality. This led to the concept of brand personality which has been described by Aaker as a specific mix of human traits that are attributed to a particular brand.à Within a sector, different products and marketers apply different strategies to attract the right customer. Each product has its own specifications and hence they target a particular segment. Thus, the personality of the brand that is projected to the target segment must have similar characteristics and emotional appeal. This paper evaluates how three different automobile manufacturers project their brands to attract the right segment to enhance t heir sales. Online academic journals and some useful websites have been used to study the concept of brand personality in the automobile sector.Ã
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