Converting Pounds Per Square Inch or PSI to Atmospheres

This example problem demonstrates how to convert the pressure unit pounds per square inch (psi) to atmospheres (atm). PSI to Atm Problem A bicycle tire is inflated to 65 psi. What is this pressure in atmospheres?Solution:1 atm 14.696 psiSet up the conversion so the desired unit will be canceled out. In this case, we want atm to be the remaining unit.pressure in atm (pressure in psi) x (1 atm/14.696 psi)pressure in atm (65/14.696) atmpressure in atm 4.423 atmAnswer:The average sea level air pressure is 4.423 atm.

Essay on Review of Ordinary Resurrections by Jonathan Kozol

Review of Ordinary Resurrections by Jonathan Kozol In his book, Ordinary Resurrections: Children in the Years of Hope, Jonathan Kozol pulls back the veil and provides readers with a glimpse of the harsh conditions and unrelenting hope that exists in a community located in the South Bronx called Mott Haven. Mr. Kozol provides his own socially conscious and very informative view of the issues facing the children and educators in this poverty ravaged neighborhood. Just his commentary would paint a very bleak picture of the future. It is the words of the children that give this book optimism and meaning. The courage and care exhibited by the volunteers of St. Anns after school program and the creativity of the teachers at P.S. 30†¦show more content†¦Kozol describes an intimate conversation with a group of children in the sanctuary of St. Anns in which several of the children reveal that they miss their fathers who are in prison. One of the children, Elio, even fibs about his father coming home the following week. Later he admits that this is not true but will not admit where his father actually is. During his time in the Mott Haven community, Kozol, at times, served as a father figure for the children who yearn to share what is in their hearts with their own fathers. Kozol eloquently describes his role, I once told another man I know, who fills a role somewhat like mine among the children, that I felt we were like gleaners in the Bible, not in fields of grain but in a field of love that cant be harvested by those to whom the love rightly belongs. (Kozol 130). There are other men living in Mott Haven that also fill that void. Several members of St. Anns parish offer supervision and support. Other men direct athletic programs giving boys and young men an outlet and alternative to destructive activities. Still, this involvement cannot quench the desire that the children express to be with their own fathers. Kozol points out that it is the women of the community that play a more consistent role in caring for and nurturing the children. Kozol quotes one of the men as saying Women hold up the sky in this neighborhood. (Kozol 131). Mother Martha is the priest ofShow MoreRelatedReview of Ordinary Resurrections by Jonathan Kozol Essay2135 Words   |  9 PagesIn his book, Ordinary Resurrections: Children in the Years of Hope, Jonathan Kozol pulls back the veil and provides readers with a glimpse of the harsh conditions and unrelenting hope that exists in a community located in the South Bronx called Mott Haven. Mr. Kozol provides his own socially conscious and very informative view of the issues facing the children and educators in this poverty ravaged neighborhood. Just his commentary would paint a very bleak picture of the future. It is the words

How Does Music Affect Our Lives Free Essays

How Does Music Affect Our Lives: The Connection between Communication and Music Music is present throughout our lives, from the moment we wake up and hear that song that starts our day off, to that song that reminds us of that relationship we once had with that special someone, or a song that a city uses as its anthem for it’s sports team or a song that a country listens to, that helps comfort them in a time of tragedy and loss. Music helps us communicate and relate to things when we can not find the words to help us express our feelings. When we have had a tragedy in our lives some people turn to alcohol, drugs, or something else to get rid of a terrible memory. We will write a custom essay sample on How Does Music Affect Our Lives or any similar topic only for you Order Now After the attacks of September 11th music was used as instrument in rebuilding the lives of the many New Yorkers who had lost loved ones, or had witnessed the horrific events. Bruce Springsteen was one artist that released an album at this time; the album was titled The Rising. This album conveyed the feelings of the citizens of New York City. Some of the tracks were titled, â€Å"Into the Fire†. â€Å"You’re Missing† and â€Å"Lonesome Day† We also had Sir Paul McCartney’s Freedom a song that was used as a memorial for the 9/11 attacks. Another band that helped heal the wounds of 9/11 was U2. Since the beginning they have written songs that reach a wide variety of fans from all over the world. One song that sticks out is, â€Å"Pride (In the Name of Love)† these lyrics talk about many great figures throughout history, including Jesus Christ, Martin Luther King Jr. and Gandhi. These are some of those lyrics. One man come in the name of love One man come and go One man come, he to justify One man to overthrow In the name of love What more in the name of love In the name of love What more in the name of love One man caught on a barbed wire fence One man he resist One man washed on an empty beach. One man betrayed with a kiss In the name of love What more in the name of love In the na me of love What more in the name of love Early morning, April 4 Shot rings out in the Memphis sky Free at last, they took your life They could not take your pride†¦ (U2 The Unforgettable Fire, 1984 Island Records) Music is also used at funerals as a send off into the next life or as a testament to the life of that person. My uncle was murdered in the fall of 2002. Everyone including my grandmother took it hard. They song my cousin chose for her father was Free Bird by Lynyrd Skynyrd. Music has been there for me when I have no one to talk to. In the book Popular Music and Communication by James Lull there is a paragraph that explains musicians and how they communicate to their fans, â€Å"Popular musicians are loved, even worshiped, not only for their abilities to write songs and perform them publicly, but for their ability to â€Å"speak† to their audiences. Even an artist whose only contact with the audience is through the sale of millions of compact discs and tapes communicates â€Å"personally† with each listener† Pg. 33 of Popular Music and Communication by James Lull Sage Publications, C 1992. Everyone has a soundtrack to their lives and I found the first part of mine in 2000 with an album by a band named Papa Roach. My mother and father are separated; there divorce was based on the fact that my father was abusive towards my mother. The one song I could strongly relate to on that album was a song titled â€Å"Broken Home† I can’t seem to fight these feelings I’m caught in the middle of this My wounds are not healing I’m stuck in between my parents I wish I had someone to talk to Someone to I could confide in†¦ Broken home All alone I know my mother loves me But does my father even care If I’m sad or angry You were never ever there When I needed you I hope you regret what you did I think I know the truth Your father did the same to you†¦ (Infest, Papa Roach, April 25, 2000, DreamWorks Records) When I heard this song it really opened my eyes, for the past sixteen years of my life I never knew that my fathers father had left when he was very young, it was a revelation to me, that this man who is my grandfather, that I have only seen a few times in my life, and my father were one in the same. After recently ending a relationship with someone that had truly changed my life I continue to listen to this song from a popular punk rock Band MxPx. The song is about someone giving up on girls and relationships and joining G. S. F. â€Å"Girls Schmirls Foundation† â€Å"You didn’t have to be so mean to me I guess now I see how it’s gonna be I’m joining GSF, I’ve made up my mind Forget this thing called love, it’s a waste of time Girls ain’t no good anymore, anyway! Not for one second have I understood Why they do what they do, why they say what they say Always happens to my friends, it always happens to me It’s taken me 19 years to finally see She said â€Å"Can we just be friends? It’s just not working out. † Another broken heart that I can do without Girls ain’t no good anymore, anyway! Not for one second have I understood Why they do what they do, why they say what they say† Many of my friends say that they can relate to how I feel and the song is a good way for me to get my feelings out and to show that girl she hurt me. Music is also used to help boost morale in teams and fans at sporting events. Once a Spurs fan hears, â€Å"Are You Ready for This? † they automatically begin to get hyped for the preceding game. The same is at football games, especially college football games. When the fans at Texas State hear â€Å"Go Bobcats† they automatically get on there feet and begin to participate in the hand gestures and sing the chorus. The football team, whether win, lose or draw will be on that field singing the Alma Mater. There are those fan jams that are required at any sporting event, such as Queens â€Å"We Will Rock You† and â€Å"We are the Champions† Music is used at these events to get a crowd hyped and the teams pumped and excited that they are playing in front of a large group of people that believe in them. As you can see Music is all around us. It is apart of our lives. It helps us express our feelings towards other people, it helps us to close old wounds made by tragic events, it also give us a reason to cheer and sporting events, but the most important thing music gives us is a voice, a reason, a definition of who we real are. Bibliography 1. McLaughlin, Terence. Music and communication, New York, St. Martin’s Press [1971, c1970] 2. Lull, James. Popular music and communication, Newbury Park, Calif. : Sage Publications, c1992. 3. Lynyrd Skynrd. Lynryd Skynrd, MCA Records, c 1973 4. Papa Roach. Infest, DreamWorks Records, c April 25, 2000 5. Paul McCartney. Freedom, Capitol Records, c November 13, 2001 6. U2. The Unforgettable Fire, Island Records, c 1984 7. MxPx GSF, At The Show, Tooth and Nail Records, c. July 27, 1999 How to cite How Does Music Affect Our Lives, Papers

The Most Dangerous Game (Exposition 10 Paragra Essay Example For Students

The Most Dangerous Game (Exposition 10 Paragra Essay The Most Dangerous Game (Exposition 10 Paragraphs) The Most Dangerous Game, by Richard Cornell was a story which Mr.Cornell used 8 aspects of fiction to show his point of view that one who has intellect can overcome one who has intelligence or instinct. The characters used in the story gave the author a way to make his point of view come clear to his audience. The story uses sequence of events. The plot is how the story goes about. The setting is the surroundings of the story, or where it takes place. The suspense is the temporary holding of the information to keep the reading interested, and to keep the reader guessing and wanting to know what will happen so they will continue reading your story. Foreshadowing is the readers way of telling the future, in other words the writer is giving clues out to the reader so that the reader can produce a hypothesis of what will happen, usually the reader is right, its like suspense, when the reader wants to find out if he is right or wrong, it keeps the reader interested. Fantasy is when the reader suspends his disbelief in the story in order to enjoy the work of fiction, in other words the reader just stops disbelieving that some of the things in the story are impossible, and cannot happen. Images are symbols used by the author to reflect the point of view. These 8 aspects of fiction were used by Richard Cornell, in the, Most Dangerous Game, to reveal his point of view that one who has intellect can overcome one who has intelligence or instinct. The setting is the surroundings of the story, or where it takes place. The suspense is the temporary holding of the information to keep the reading interested, and to keep the reader guessing and wanting to know what will happen so they will continue reading your story. Foreshadowing is the readers way of telling the future, in other words the writer is giving clues out to the reader so that the reader can produce a hypothesis of what will happen, usually the reader is right, its like suspense, when the reader wants to find out if he is right or wrong, it keeps the reader interested. Fantasy is when the reader suspends his disbelief in the story in order to enjoy the work of fiction, in other words the reader just stops disbelieving that some of the things in the story are impossible, and cannot happen. Images are symbols used by the author to reflect the point of view. These 8 aspects of fiction were used by Richard Cornell, in the, Most Dangerous Game, to reveal his point of view that one who has intellect can overcome one who has intelligence or instinct. The characters in the story were Sanger Rainsford and General Zaroff. Now in the story Sanger Rainsford is the victim, and General Zaroff is the predator. Now Sanger Rainsford was a hunter, he was fearless, brave, strong, and smart. He claims that he is superior to the animals that he kills. But when he is being hunted himself, his point of view changes. General Zaroff is a hunter, now he hunts animals for sport. So he goes on a deserted island and hunts animals. A while has passed and it looks like all the animals on the island have been hunted and killed. General Zaroff then finds Sanger Rainsford washed up onto the island and he thinks, why dont I hunt him, so thats what he does. So General Zaroff becomes a people hunter, and Sanger Rainsford becomes his victim. Now the story as I have said before gave the author a way to express his moral or lesson. So he puts Sanger Rainsford on a ship, which sinks at sea, and washes him up on an island where a man named General Zaroff hunts for a living. He buts General Zaroff to hunt him, to show his point. But since Sanger Rainsford has intellect, he can survive, unlike the animals who have intelligence and instinct. At the end of the hunted, Sanger Rainsford makes it out alive using his knowledge and reason. The plot is the sequence of events, and they go like this: 1.Rainsford hunts animals, 2.He goes out to sea, 3. Gets washed up on an island, 4.Gets hunted by Zaroff, 5.Tries to leave, 6.Cant escape, 7.He has to use reason to beat his opponent and win the fight of life or death, 8.Rainsford wins the game, 9. He leaves. As you can see, the author uses the plot to make sure the story makes sense and goes in order. The setting is very important in a story. The reader needs to know where the characters are. So he/she can get a picture in their head of the scene. Well this story like I have mentioned a few times, takes place on a deserted island, in the middle of nowhere, and Rainsford is in the jungle being hunted. .u69850a5a72a597a49bd6b2ad66a9e3cb , .u69850a5a72a597a49bd6b2ad66a9e3cb .postImageUrl , .u69850a5a72a597a49bd6b2ad66a9e3cb .centered-text-area { min-height: 80px; position: relative; } .u69850a5a72a597a49bd6b2ad66a9e3cb , .u69850a5a72a597a49bd6b2ad66a9e3cb:hover , .u69850a5a72a597a49bd6b2ad66a9e3cb:visited , .u69850a5a72a597a49bd6b2ad66a9e3cb:active { border:0!important; } .u69850a5a72a597a49bd6b2ad66a9e3cb .clearfix:after { content: ""; display: table; clear: both; } .u69850a5a72a597a49bd6b2ad66a9e3cb { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u69850a5a72a597a49bd6b2ad66a9e3cb:active , .u69850a5a72a597a49bd6b2ad66a9e3cb:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u69850a5a72a597a49bd6b2ad66a9e3cb .centered-text-area { width: 100%; position: relative ; } .u69850a5a72a597a49bd6b2ad66a9e3cb .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u69850a5a72a597a49bd6b2ad66a9e3cb .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u69850a5a72a597a49bd6b2ad66a9e3cb .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u69850a5a72a597a49bd6b2ad66a9e3cb:hover .ctaButton { background-color: #34495E!important; } .u69850a5a72a597a49bd6b2ad66a9e3cb .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u69850a5a72a597a49bd6b2ad66a9e3cb .u69850a5a72a597a49bd6b2ad66a9e3cb-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u69850a5a72a597a49bd6b2ad66a9e3cb:after { content: ""; display: block; clear: both; } READ: The French and Indian War As a Cause Of the Americ Essay The scene is very important in making the story viewable in the mind of the reader. Suspense is also an important part of a story. If there is no suspense in the story, the reader wont want to keep reading your story, theyll say its boring. Suspense keeps this from happening. You make the story exciting so the reader can continue reading. .

Beowolf Essay Example

Beowolf Essay Beowolf is the oldest piece of British literature, and has survived for over thirteen hundred years. Scops passed this epic for two hundred years until it was finally written down by a Christian monk in 700 A. D..The hero Beowulf continually demonstrates bravery throughout this cartoonistic tale which eventually leads to foolhardiness, a characteristic of the human condition that is still valid This epic is a traditional good vs. evil story.Beowolf battles three monsters throughout the story.Thefirst two he does for the good of the people.His army thanks God when things go their way and throughout the story there are references to both Christian and Pagan beliefs, which gives it universal appeal.During his battle with Grendal, his mail shirt has supernatural powers, like the power of God.Grendals ferocious claws cannot touch Beowulf due to his powerful mail shirt.When he battles Grendals mother, he is given the sword of God.This sword is so powerful that it is able to cut off Grend als head.Then Beowulf single-handedly carries his head back to the people, a head that reportedly would need four normally strong men. Beowolf has a third heroic attempt at killing another bothersome monster.However, during his fifty years as king he has grown somewhat egocentric.Instead of trying to kill the monster for the good of his people, he does is because he knows he can and to prove himself, yet again.He even goes as far as telling his army not to help him, that this is a job for one man only; him.During this fight, he is not aided by God and it leads to his demise.The monster dragon dies but not before ripping Beowulfs throat. This story has survived hundreds of years for many reasons.It has a cartoonistic quality to it due to the detailed scenes of blood and guts which gives it a humorous quality.It was

Free Essays on Julius Ceasar

Julius Caesar Julius Caesar was a strong leader for the Romans who changed the course of the history of the Greco - Roman world decisively and irreversibly. With his courage and strength he created a strong empire. What happened during his early political career? How did he become such a strong dictator of the Roman Empire? What events led up to the making of the first triumvirate? How did he rise over the other two in the triumvirate and why did he choose to take over? What happened during his reign as dictator of Rome? What events led up to the assassination of Caesar? What happened after he was killed? Caesar was a major part of the Roman Empire because of his strength and his strong war strategies. Julius Caesar was a Roman general and statesman whose dictatorship was pivotal in Rome’s transition from republic to empire. When he was young Caesar lived through one of the most horrifying decades in the history of the city of Rome. The city was assaulted twice and captured by Roman armies, first in 87 BC by the leaders of the populares, his uncle Marius and Cinna. Cinna was killed the year that Caesar had married Cinna’s daughter Cornelia. The second attack upon the city was carried our by Marius’ enemy Sulla, leader of the optimates, in 82 BC on the latter’s return from the East. On each occasion the massacre of political opponents was followed by the confiscation of their property. The proscriptions of Sulla, which preceded the reactionary political legislation enacted during his dictatorship left a particularly bitter memory that long survived. Caesar left Rome for the province of Asia on the condition that he divorce his wife because Sulla would only allow him to leave on that condition. When he heard the news that Sulla had been killed he returned to Rome. He studied rhetoric under the distinguished teacher Molon. In the winter of 75-74 BC Caesar was captured by pirated and, while in their custody awaiting the arrival ... Free Essays on Julius Ceasar Free Essays on Julius Ceasar Julius Caesar Julius Caesar was a strong leader for the Romans who changed the course of the history of the Greco - Roman world decisively and irreversibly. With his courage and strength he created a strong empire. What happened during his early political career? How did he become such a strong dictator of the Roman Empire? What events led up to the making of the first triumvirate? How did he rise over the other two in the triumvirate and why did he choose to take over? What happened during his reign as dictator of Rome? What events led up to the assassination of Caesar? What happened after he was killed? Caesar was a major part of the Roman Empire because of his strength and his strong war strategies. Julius Caesar was a Roman general and statesman whose dictatorship was pivotal in Rome’s transition from republic to empire. When he was young Caesar lived through one of the most horrifying decades in the history of the city of Rome. The city was assaulted twice and captured by Roman armies, first in 87 BC by the leaders of the populares, his uncle Marius and Cinna. Cinna was killed the year that Caesar had married Cinna’s daughter Cornelia. The second attack upon the city was carried our by Marius’ enemy Sulla, leader of the optimates, in 82 BC on the latter’s return from the East. On each occasion the massacre of political opponents was followed by the confiscation of their property. The proscriptions of Sulla, which preceded the reactionary political legislation enacted during his dictatorship left a particularly bitter memory that long survived. Caesar left Rome for the province of Asia on the condition that he divorce his wife because Sulla would only allow him to leave on that condition. When he heard the news that Sulla had been killed he returned to Rome. He studied rhetoric under the distinguished teacher Molon. In the winter of 75-74 BC Caesar was captured by pirated and, while in their custody awaiting the arrival ... Free Essays on Julius Ceasar Julius Caesar Julius Caesar was a strong leader for the Romans who changed the course of the history of the Greco - Roman world decisively and irreversibly. With his courage and strength he created a strong empire. What happened during his early political career? How did he become such a strong dictator of the Roman Empire? What events led up to the making of the first triumvirate? How did he rise over the other two in the triumvirate and why did he choose to take over? What happened during his reign as dictator of Rome? What events led up to the assassination of Caesar? What happened after he was killed? Caesar was a major part of the Roman Empire because of his strength and his strong war strategies. Julius Caesar was a Roman general and statesman whose dictatorship was pivotal in Rome’s transition from republic to empire. When he was young Caesar lived through one of the most horrifying decades in the history of the city of Rome. The city was assaulted twice and captured by Roman armies, first in 87 BC by the leaders of the populares, his uncle Marius and Cinna. Cinna was killed the year that Caesar had married Cinna’s daughter Cornelia. The second attack upon the city was carried our by Marius’ enemy Sulla, leader of the optimates, in 82 BC on the latter’s return from the East. On each occasion the massacre of political opponents was followed by the confiscation of their property. The proscriptions of Sulla, which preceded the reactionary political legislation enacted during his dictatorship left a particularly bitter memory that long survived. Caesar left Rome for the province of Asia on the condition that he divorce his wife because Sulla would only allow him to leave on that condition. When he heard the news that Sulla had been killed he returned to Rome. He studied rhetoric under the distinguished teacher Molon. In the winter of 75-74 BC Caesar was captured by pirated and, while in their custody awaiting the arrival ...

First exam Assignment Example | Topics and Well Written Essays - 1250 words

First exam - Assignment Example The options available to the organization is to obtain a lease for 36 months with the option to purchase at the end of the lease period, purchasing the motor vehicles by taking out a loan that is repayable over a 36 month (3 year) period or one that is repayable over a 60 month (5 year) period. The 2013 Odyssey LX There are three alternatives available to the organization if it seeks to purchase a 2013 Odyssey LX as one of the vehicles to be used in carrying out the work of the organization. These vehicles will be mainly assessed based on whether to lease or buy and the repayment period to be chosen in the case of the decision to purchase. The difference in total fixed cost is not very different in the case of the 5 year purchase option and the lease option which are $29,110 and $29,548 respectively and this would make the lease option more attractive in present value terms. The 3 year purchase option is approximately $1,250 less than the 5 year purchase option but the time value of money would determine which the better option. However, other considerations when purchasing a vehicle are its fuel economy and the cost of repairs and maintenance. ... If the total miles to be travelled are well within the 45,000 miles limited then this option may be the best when the present value of money is taken into consideration. Here, an appropriate cost of capital to be used in arriving at the present value of the expenditure over the period would become a further consideration. However, if the motor vehicle is to be purchased by the organization at the end of the lease period approximately half of the total costs to the company of $13,868 would be paid at the end of year 3 and so the present value would be much less than paying the amount over a three year period. Additionally, this option presents the organization with a further option at the end of the lease period to either buy the motor vehicle or lease a new motor vehicle. Therefore, if the organization believes that it is best to get a new vehicle for various reasons including a substantial fall in the value of the vehicle, it would not be saddled with the task of selling the vehicle . One of the drawbacks of this option is that the lessor may specify the type of insurance required and this may place additional and unnecessary burden on the organization. Option 2 – Purchase the Odyssey using a loan repayable over 3 years Purchasing the Odyssey using a loan repayable over 3 years appears to be the lowest cost option based on the information in Table 1. However, this may not be the case if the present value of the expenditure over the 3 year period is considered. As mentioned an appropriate cost of capital would have to be used in determining this. In this case the payments for the motor vehicle are spread evenly over the 3 year period. One advantage of this option is that there will be no further charges for any additional miles travelled over 45,000 as in the

Contrast and compare what the literature has to say on why, despite Essay

Contrast and compare what the literature has to say on why, despite the advance of globalization, business systems in the main i - Essay Example It is argued by him that all decisions about the route to be followed are not made within an organization rather state plays a potentially important role in deciding the character of any business system in addition to determining how the employers should behave and what strategic choices should they make in response to rising globalization when the need arises to not let their businesses grow in isolation from the global business trends. There is greater state involvement in determining a business’s character and the path it would follow. By developing a framework of analysis to examine business systems, Whitley explained at length â€Å"certain components of business systems and their interaction with institutions† (Tempel, 2001, p. 43). Whitley’s concept of national business systems has however been criticized often due to its weaknesses like portraying organizations as â€Å"passive pawns† which have little option but to comply (Scott, cited in Tempel, 2001, p. 42). Employment systems– national systems of training: With the help of extensive research and discussion regarding why it is that business systems in many developed nations continue to diverge, many factors are unveiled. While a market driven approach lays the foundation of employment systems in UK, fully developed vocational educational systems in France ensure high skill development and strict on-the-job training. Such pattern of allocating highly skilled workers even for the lowest jobs is not observed in UK. Germany, in contrast, practices the best system of economy wide vocational educational training. The rate of formal consultation is highest in European countries like Germany, Italy, and Sweden where employees are highly valued (Brewster and Larsen, 2000) in contrast to US or UK. As a result, there exists convergence of skills in contrast to polarization of skills as has been reported in UK business leading to â€Å"dead-end and low-skilled employment† (Crouch, 1997, p. 372). German business has advantaged hugely from VET system which demands continuous retraining and up-skilling (Crouch, 1997, p. 372). Clear difference exists in employment systems and HRM policies between CMEs (Germany, Italy, France etc.) and LMEs (US, UK etc.) (Boyer, 2005) which explains why business systems continue to diverge despite increase in globalization. Reportedly, there is greater polarization in US business systems â€Å"with the bottom 10% of the working population now being absolutely poorer than they were at the end of 1970s† (OECD, cited in Crouch, 1997, p. 370), but they also emphasize more on diversity management (Egan and Bendick, 2003). Japan, however, practices a blend of general education system of a US kind and VET system of a German kind and believes in ensuring diversity of opportunities â€Å"but within a more German context† (Crouch, 1997, p. 373). HRM: In contrast to LMEs (Liberal market economies) like US, UK, and Au stralia, business systems in German, Netherlands, and Swedish market economies show different approach to dealing with HRM. Germany and Scandinavia are CMEs (Coordinated market economies) where legislation value is maximized. CMEs emphasize more on employment regulation in which state plays a greater role than the stock market. All business systems in CME countries have stronger systems of employee voice and there is higher consultation between firms and employees (Farndale, Brewster, and Poutsma, 2008, p. 2008). Now in HRM terms, business systems operating under CMEs are

Taxation essay Example | Topics and Well Written Essays - 1750 words

Taxation - Essay Example For example, government can come to a decision to impose lofty tax on illegal business to assist discourage the investors from venturing into the enterprises. Further, tax treatment plays an imperative role in determining to which scope the scheme appreciates inter-personal differences in lifetime proceeds. Thus, the procedure of taxation influences the conduct of small enterprises and allotment of resources to outsized firms. In relation to this, vigilant blueprint of savings and taxation leads to equalization of tax load in taxpayers with identical lifetime incomes (Blank 2004, 26). Relating to household saving, populaces save when the sum of money they desire to consume is dissimilar from the income they obtain. For example, some people may find expenditure smoothing hard to attain particularly if they have little returns. Therefore, decisions made by people relies less on long-term philosophy and more on aspiration for immediate indulgence. Finally, populaces save less when they earn smaller amounts yet have high needs. Additionally, due to poor rationality, there is a driving power to the government to build up savings, pensions, and public insurance. Regarding above, taxation consequently directly affects the wellbeing of people predominantly during the periods of joblessness or sequestration. Thus, in order to a faultless tax system, the government should rely broadly upon concepts like tax neutrality in order to structure its assessment (Diamond 2005, 99). This paper provides characteristics that will be able to identify a good tax system for an open economy and particularly suggest how the United Kingdom tax system should be reformed with the aim of making it ideal. The Mirrlee review was as a result of research that was carried by Sir James Mirrlee and his associates with the aim of analyzing and coming up with a

Unfair Dismissal Problem Question

Unfair Dismissal Problem Question This question would be regarding on the areas of unfair dismissal, wrongful dismissal and whether Carmen could bring a claim under Employment Tribunal(ET) for her dismissals. Firstly, Carmen would need to fulfil the qualifications under ACAS to bring a claim. Carmen would need to proof that she is the employee of the hospital and had worked for the same employer for at least 2 years after 6th of April 2012. On the facts, she is a nurse who work in Mount Vernon Hospital, Wimbledon, London for the past 11 years. Next, she would then need to prove that she has ordinarily working within United Kingdom(UK) as per the case of Ravat v Halliburton Manufacturing and Services Ltd[1]. On the facts, she had worked in London which it is clearly within UK. Then she would then need to prove that she was not employed on an illegal contract and not under the exclusion of class which is the armed forces. On the facts, it is clear that she is employed lawfully as a nurse and she was not in the excluded class. Furthermore, she has the burden of proof to prove that she had been dismissed under s.95 of Employment Rights Act 1996(ERA).[2] On the facts, she had been summarily dismissed which is dismissal without notice as she was alleged to be breach in contract due to her drunkenness in work. Moreover, she would need to bring the claim by submitting a form of ET1 for her unfair dismissal claim to the Employment Tribunal nearest to her employer in 3 months from the effective date of termination of the employment contract. However, Carmen would also need to send her employer and her contact details to the The Advisory, Conciliation and Arbitration Service(ACAS) as they will attempt to conciliate within one month under s.7 of the Enterprise and Regulatory Reform Act 2013(ERRA) which came into force in April 2014. If it fails, then the officer will issue a certificate to this effect and Carmen would need this certificate to file the ET1 form. On the facts, the effective date of termination for Ca rmen would be the date of she received the summary dismissal letter as per s.97(1) of ERA. However, the employer would have a defence if the reasonableness for the dismissal could be justified. The burden of proof would then shift to the employer. The Mount Vernon Hospital would need to prove that they had honestly believe that the facts disclosed a fair reason at the time of dismissal of Carmen and there is no need for a positive proof that the offence has been committed as per Devis Sons Ltd v Atkins[3]. However, an evidence would be considered if it relates directly to the reason for the dismissal. There could be more than one reason but if one of the reasons cannot be substantiated, the employers defence would fail even if the other reasons are valid as per Smith v City of Glasgow DC[4]. On the facts, the Mount Vernon Hospital would argue that Carmens dismissal was due to her drunkenness at work which was witnessed by Kelly where she smells alcohol in Carmens breath and her speech was slurred. Thus, the test laid in the case British Home Stores v Burchell[5]would be discussed to determine the reasonableness for Carmens dismissal as it was a misconduct dismissal. It is a 3 steps test which includes whether the employer reasonable belief the misconduct, whether it is based on reasonable grounds and whether a reasonable investigation that has been carried out. Firstly, in Salford Royal NHS Foundation Trust v Roldan[6] where it follow the test laid down in Burchell, it was held that the proof of misconduct would not need to be irrefutable. On the facts, it could be argued that the Mount Vernon Hospital had reasonably belief that Carmen was drunk in her work as the proof was that the Kelly had witnessed the incident. Then, the Mount Vernon Hospital would need to show that the belief was based on a reasonable ground. On the facts, it could be argued that it was based on the fair ground of Carmens misconduct under s.98 of ERA 1996. Next, the employer would need to carry out reasonable investigation on the established facts as per Stuart v London City Airport[7]. However, on the facts, it was unclear whether there is a reasonable investigation for Carmens misconduct. An investigation is also required to be carried on employees defences as per Shrestha v Genesis Housing Association[8]. On the facts, it could be argued that the investigation was not clear enough as the Mount Vernon Hospital did not investigate the explanation provided by Carmen herself. Furthermore, Carmen had explained about her alcohol breath was due to the non-alcoholic wine and the slurred speech was due to the tiredness of working 12 hours for the past 5 days. However, this point was not taken by the Mount Vernon Hospital and they decided to just plainly believe the words of Kelly. The Code of Practice states that the employer should informed the employee formally in writing when there is a disciplinary matter and the employer should hold a meeting to discuss the matter as an employee is entitled for a fair hearing as per the case of Clark v Civil Aviation Authority[9]. Moreover, Carmen should also be informed that disciplinary action is being considered and the reasons for it as per Alexander v Bridgen Enterprises Ltd[10]On the facts, Carmen only received an invitation for a disciplinary meeting on but the reason of the meeting was not stated in the email. Even though the invitation was sent through an email, it would still be regarded as a form of in writing as per Wang v University of Keele[11]. Furthermore, the meeting should be held as soon as possible but there must be a sufficient time given to the employee to prepare his case. On the facts, it could be argued that there is not enough time given for Carmen as the meeting was held on the next day after th e incident. Other than that, the Mount Vernon Hospital must also allow Carmen to be accompanied by a companion to attend the meeting as per s.10 of Employment Relations Act 1999 and Stevens v University of Birmingham[12]. However, it was unclear whether that she was accompanied by someone to the meeting on the facts. Next, employee should be informed of the decision in writing and be informed of the opportunity of to appeal. On the facts, Carmen was informed of the decision by a letter and was informed of an opportunity of appeal. However, on the facts, Carmen thought that it was not worth appealing. The tribunal is also required to direct itself using the terms set out in s.98(4) of ERA 1996 which requires it to only consider the reasonableness of the employers conduct and not fairness to the employee. The tribunal would need to determine whether did the employer utilise a fair procedure and an employer is expected to observe a fair procedure open to a reasonable employer as per Polkey v Dayton Services Ltd[13]. A fair procedure guidance could be found in ACAS Code of Practice on Discipline Grievance 2015[14]. This test has been laid down by Lord Browne Wilkinson in Iceland Frozen Foods v Jones[15]which was also confirmed by P.O. v Foley[16]. Moreover, the tribunal would need to determine whether a reasonable employer might have adopted the same approach and reach to the same decision. The tribunal must not answer this question by substituting themselves for the employer. The substitution happens when the tribunal decide what would they have done if they were the employer. This approach has also been confirmed in Sainsburys Supermarkets Ltd v Hitt[17] where it was held that the test also question that whether the employers investigation into the suspected misconduct was a reasonable one in the circumstances. This test would still comply with the Article 8 of European Convention of Human Rights(ECHR) even though personal privacy might be invaded during the investigation as the traditional band of the test itself was compatible with the Article 8 in the case of Turner v East Midlands Trains[18]. On the facts, the investigation was not held thoroughly as stated above. Other than that, under s.98(4) of ERA 1996, it requires the employer to consider the merits or equity of the case. The employer would need to consider the employees length of service as per Strouthos v London Underground[19]. On the facts, the Mount Vernon Hospital clearly did not consider these factors of Carmen as she still has been dismissed even though she had worked in the hospital in the past 11 years and had a very good performance in her work. Furthermore, the Mount Vernon Hospital should also consider that whether the employee had acted consistently and whether is there a better alternative disciplinary action. On the facts, Carmen had a clean disciplinary record and there is no other similar incident happened after her misconduct. Hence, it could be submitted that Carmen had acted consistently as she had a good performance for the past 11 years as stated above but this was not considered by the Mount Vernon Hospital. Furthermore, it was held that in Diary Produce Packers Lt d v Beverstock[20] and Taylor v Alidair[21] that first offences of misconduct have to be very serious to justify the dismissal. On the facts, the Mount Vernon Hospital should have given a warning for her action instead of a dismissal as a better alternative. This is due to the severity of the reason of the dismissal, Carmen may not be employed by other employer in the future and this would affect her career. Other than that, Carmen may bring a claim under wrongful dismissal. A dismissal in breach of contract without notice or insufficient notice would be a wrongful dismissal. Wrongful dismissal is governed by common law action for breach of contract. It would be a wrongful dismissal if there is none or the notice period provided by the employer to employee is less than the minimum notice period under s.86 of ERA 1996. On the facts, a notice for Carmens dismissal was given by the Mount Vernon Hospital. However, the notice was given was less than the minimum notice period required. Hence, since Carmen had worked for the hospital for 11 years where she met the requirement of two years continuity, she would be entitled to 11 weeks with a maximum of 12 weeks of notice period. However, the Mount Vernon Hospital may argue that it was a summary dismissal as the is a repudiatory breach of contract by the Carmen. On the facts, it would be the gross act of misconduct where she was accused for being drunk during work. Hence, the Mount Vernon Hospital is entitled to dismiss her without any notice as they could argue that a serious act of negligence had been committed by Carmen which is being drunk during working time as per the case of Pepper v Webb[22]. However, Carmen would then argue that it was an alleged misconduct as she was not drunk at all as stated on the facts. Hence, if the ET held that there is no gross misconduct committed by Carmen or the misconduct was not so bad to be considered as gross, the Mount Vernon Hospital would then be held to be wrongfully dismissed Carmen as the notice given were less than statutory minimum notice period. In conclusion, in relation to the unfair dismissal claim, Carmen would be eligible to make a claim to ET. As stated above, it could be submitted that the Mount Vernon Hospital had unfairly dismissed Carmen due to the following reasons. Firstly, the Mount Vernon Hospital had failed to provide a fair procedure for the dismissal by failing to conduct a proper investigation and failed to give sufficient time for Carmen to prepare her case. Moreover, as stated above, the Mount Vernon Hospital would also fail the band of reasonable response test and failed to consider the merit and equity of the case under s.98(4) of 1996. The remedies available for Carmen in this issue would be reinstatement, reengagement, compensation of basic award, and compensatory award. On the facts, the maximum basic award of compensation that Carmen could claim would be  £5269 and it would be another 25% raise of the award due to the failure to follow the ACAS Code of Practice by the hospital. Other than that, sh e could also claim for a maximum compensatory award of  £78,962. However, the requirements for this which laid down in Norton Tool Co Ltd v Tewson[23] would be harder to be fulfilled by Carmen. Lastly, Carmen could also bring a claim under wrongful dismissal as there was an insufficient of notice period for her dismissal. The remedy available for Carmen for this issue would be to claim for a compensation with a maximum award of  £25,000 by bringing an action to employment tribunals for breach of contract. As stated above, a wrongful dismissal would be a breach of contract. [1] Ravat v Halliburton Manufacturing and Services Ltd [2012] UKSC 1 [2] Employment Rights Act 1996, s.95 [3] Devis Sons Ltd v Atkins [1977] AC 931 [4] Smith v City of Glasgow DC [1987] IRLR 326 [5] British Home Stores v Burchell [1978] IRLR 379 [6] Salford Royal NHS Foundation Trust v Roldan [2010] EWCA Civ 522 [7] Stuart v London City Airport Ltd [2013] EWCA Civ 973 [8] Shrestha v Genesis Housing Association [2015] EWCA Civ 94 [9] Clark v Civil Aviation Authority [1991] IRLR 412 [10] Alexander v Bridgen Enterprises Ltd [2006] UKEAT 0107_06_1204 [11] Wang v University of Keele [2011] IRLR 542 [12] Stevens v University of Birmingham [2015] EWHC 2300 (QB) [13] Polkey v Dayton Services Ltd [1987] AC 344 [14] ACAS, http://www.acas.org.uk/media/pdf/d/r/Discipline-and-grievances-Acas-guide.PDF , Discipline and grievances at work, accessed on 28 February 2017 [15] Iceland Frozen Foods v Jones [1982] ICR 17 [16] P.O. v Foley [2000] EWCA Civ 3030 [17] Sainsburys Supermarkets Ltd v Hitt [2003] EWCA Civ 1588 [18] Turner v East Midlands Trains [2012] EWCA Civ 1470 [19] Strouthous v London Underground [2004] EWCA Civ 402 [20] Diary Produce Packers ltd v Beverstock [1981] IRLR 265 [21] Taylor v Alidair [1978] IRLR 82 CA [22] Pepper v Webb [1969] 1 WLR 514 [23] Norton Tool Co Ltd v Tewson [1973] 1 All ER 183

Plagiarism and the Internet :: Free Essays Online

Plagiarism and the Internet Plagiarism is a form of theft in which someone not only steals someone elseà °s words or ideas but pretends that they invented them. Plagiarism can result in lawsuits when copyrights are violated, such as in the case of 2 Live Crew who used a Roy Orbison song without consent of the copyright owner. The lines that draw this plagiarism trap are sometimes obscured, but are clearly articulated in resources such as The Hamilton College Honor Code. If instructors assign readings such as these, students will be without excuse for this common form of cheating. With the tools of today as given by the Internet, students have more information at their fingertips than ever before. Information and sources are easily acquired and many web sites are even open strictly for the use of plagiarizing, providing essays and reports students can copy. Teachers and professors could frustrate themselves by trying to find which particular website a student used to plagiarize. Surveys reflect the high percentage of exasperated teachers who feel defeated in this war against plagiarism (www.plagiarism.org/plagiarism_stats.html, p. 1 of 2). Can students act to remedy this problem? They can wage war against the websites that aid students in cheating by trying to expose them to higher authorities. This may lead to the closer observance of the forming of these websites and considerably lessen that form of plagiarizing. Teachers and professors could tailor writing assignments to make it harder to be plagiarized or put more of the weight of the grade on in-class testing. This particular writing assignment might be hard to plagiarize because it had specified topics with three issues to be addressed in relation to one another. Perhaps creative assignments would aid in the fight. Finally, students with

Chemistry and Society Essay

Chemistry is very important in our lives even though we may not realize that chemistry is everywhere. This paper serves to examine the ways in which chemistry is relevant in everyday life and in society. It will also examine the difference between accuracy and precision and provide examples of when accuracy and precision are crucial in measurements and why society depends on these measurements to be accurate and precise ( Tam 2012). Chemistry in Society  When we turn on the tap and fill a glass with water and drink it, we are benefitting from the chemical process that removes impurities from water, providing us with clean drinking water. When we use a laundry detergent to remove a stubborn stain from clothing, we are able to do so because of a chemical reaction. The medicines that heal us are a result of a chemical reaction within our bodies. The time-released medicines that we take, delay certain chemical reactions until our bodies need them. There are chemical reactions happening around us every second of every day. Chemistry also plays a role in assuring that we protect and preserve our planet. Green chemistry or sustainable chemistry is the branch of chemistry that focuses on ways to reduce the damage to our environment through waste prevention, proper waste disposal, and identifying renewable energy sources (Ravichandran, 2011). Precision vs. Accuracy Precision is the state of being exact and the ability of a measurement to be reproduced consistently (â€Å"precision†, n. d. ). Accuracy is the freedom from mistakes that arise as a result of being careful (â€Å"accuracy†, n. . ). Precision incorporates the element of time whereas accuracy is the correctness of a single event. You can achieve precision if you do something accurately and consistently over time. In science, the precision of a number lies in the number of reported digits. The greatest amount of precision of measurement is with numbers with the greatest number of digits and the least amount of precision of a measurem ent is with numbers with the fewest number of digits ( Chapter 2, Measurement and Problem Solving, 2009). Society relies on the accuracy and precision of measurements in many areas of our lives. The manufacturing industry relies on the accuracy of measurements when manufacturing components that must be assembled to produce an end product. If the measurements of each component aren’t correct, you will not be able to assembly the product. Manufacturing requires precision because each part must be cut exactly the same as the previous one. Have you ever purchased a product that required assembly and found that one of the pieces was cut incorrectly and thus the product could not be assembled properly? We rely on the precision and accuracy of the manufacturing process to deliver us goods that assembly the way they should. Another area where society relies on the precision and accuracy of measurements is the medical field. When a doctor prescribes a medication to a patient, the accuracy of the measurements of the medicine is crucial. If too much is prescribed, it could be deadly; if too little is prescribed it may not be effective in producing the desired results. Accuracy and/or Precision of Measurements There are several types of tools we use to measure; some are more accurate than others. When a doctor prescribes a medication, he uses ml instead of ounces. While both are forms of liquid measure, the ml is the most precise measure because it has smaller increments than the ounce. If we were talking about the amount of soda in a can, the use of ounces is an accurate enough measure because that does not require the same type of precision as the dispensing of medication. We us a watch or clock for the measurement of time. We measure time in seconds, minutes, hours, days, weeks, months and years. The measurement of time using seconds is the most precise and accurate unit of measure when measuring time. With current technology, a sprinter’s time can be recorded in fractions of a second. With the addition of auto start and auto finish, the clock begins when the starting gun is fired. The clock stops when the sprinter crosses the finish line which is a beam that stretches across the finish line. Determining the winner of a 100m dash requires precise and accurate measurement because in many instances the sprinters are so close that it is difficult to determine the winner of a race. Before auto start and finish, the sprinter’s time was recorded by people using a stopwatch. The stopwatch was started at the sound of the gun firing and was stopped when you saw some body part cross the finish line. This method was subject to human error. There were fractions of a second lost in human reaction time to what they saw and heard. The addition of the auto start and finish has provided the needed increase of precision and accuracy. Times are measured with a precision of . 001 seconds. Conclusion Chemistry is relevant and present in our everyday lives. Now, in the morning when you boil an egg too long and the yolk turns a grayish color, know that is a chemical reaction taking place. When an egg is boiled for too long at high temperatures, ferrous sulfur is produced and that is what causes the grayish color on the yolk (Karukstis, 2003). We can now appreciate why a doctor gives us our medications in ml and not ounces because we know that ml are a more precise measure than ounces. We have and continue to rely on the precise and accurate measurement in so many aspects of our lives even if we don’t realize that we do.

Comparison Between Erec and Enide and Don Quixote Essay

The famous Spanish novel, Miguel de Cervantes’s Don Quixote is a parody for epic. It mimics traditional epic in a funny way so as to destroy the conventional expectation behind this serious genre. Therefore, its plot structure can be compared with Chretien de Troyes’ Erec and Enide ,a classic romance epic in Late Middle Ages. In Erec and Enide, the value of chivalry, courtly love and guest and host relationship may be found in this work. Speaking of chivalry, it starts from Erec’s adequate qualities of knighthood: handsome, valiant, noble, young and wealthy. He is qualified as a knight perfectly in appearance, social position and personality. Thereafter, Erec goes through two adventures. In the first one, he experiences a dishonored event, humiliated by a dwarf, the knight named Yder’s servant, and he fights and gains his honor back. In this combat, the dwarf’s physical imperfect may suggest his mental shortage, since he didn’t go hunting as other knights do, but he chose to accompany the queen with casual dress. This behavior and his lack of equipment may indicate that he may not fulfill his obligation of chivalry well. Therefore, the retribution means not only for the return for his honor but for the correction for his uncourtly behavior. After that, Erec becomes so attached to his wife , Enide, that he quits hunting with other knights. Afterwards, he goes on to the second journey. In the second one, he encountered a giant, Guivret, who symbolizes his overacting of courtesy. Guivret is also defeated, showing that Erec has corrected his behavior of overdoing. These two adventures tell that chivalry should be followed neither lacking nor exceeding. When it comes to courtly love, it may be shown from the relationship between Erec and the queen. At the beginning of the story, Erec’s undressing and his accompany with the queen may suppose his unusual relationship with her. When he triumphs over Yder, he commands Yder to go back to the queen to honor her. Since Erec can’t make this love toward her be revealed for the difference of social status, he puts this love into his heart and reveals it in this way. As for the relationship between guest and host, Erec meets the father of Enide and he shows his hospitality to Erec, and he in the end was rewarded for honor and wealth. Although Don Quixote has similar structure, its context reverses audience’s expectation of traditional epic and makes fun of it. First, speaking of chivalry, Don Quixote’s appearance may not be adequate: he is an old and lean person with a meager face. Besides, he is praised by getting up early; apparently it is not a description for a good knight. Cervantes makes Don Quixote funny by these portrayals. Later, he has several adventures, and in one of them he encounters the Biscayan, a servant of the ladies. Don Quixote’s fight with him mimics the combat between knights, and that it ends with Don Quixote’s victory and his request for the Biscayan to beg for mercy in front of his beloved lady, Dulcinea del Toboso. Second, as to courtly love, Don Quixote imagined a farm girl, Aldonza Lorenzo, to be the Princess Dulcinea del Toboso. Even though every time Don Quixote calls her name before he is going to fight, he never talks to her, nor did her know his name. Besides, unlike the noble ladies in traditional chivalry work, Dulcinea is described as â€Å"the best hand of any woman in all La Mancha for salting pigs†. Third, when it comes to the relationship of guest and host, in Don Quixote’s first journey he breaks the law of guest and host. He enters the inn and troubles the landlord to the degree that the landlord wants him to leave without charging him. In conclusion, Cervantes doesn’t only mimic the romantic epic badly for mocking it. He also wants to criticize it by putting a knight to the 17th century. The value of chivalry may differ from the value in 17th century society so much that the originally normal behavior of knights seems ridiculous in people’s eyes from different time.

Rape Rape Trauma Syndrome essays

Rape Rape Trauma Syndrome essays Dictionaries most commonly define rape as a sexual act committed by force especially on a woman. (The American Heritage College Dictionary. 1997 pg. 740) Until a few years ago it was limited to penial penetration of the vagina. Penal Code 261 defines rape as "an act of sexual intercourse accomplished with a person not the spouse of the perpetrator without the lawful consent."(Roberson, 1998, p. 188) Penal Code 263 goes on to say that "the fundamental wrong at which the law of rape is aimed is . . . the violation of a woman's will and sexuality." (Roberson, 1998, p. 190) All other sexual assaults are classified under varied names, yet the aftermath is usually the same. Rape is one of the cruelest forms of criminal violence. The victim suffers a profound injury. Rendered powerless by physical force, threats, or fear, after which being forced to submit to sexual acts, including vaginal penetration, oral copulation, sodomy, and penetration opening with a foreign object, the victim is left virtually alone. Rape is an intrusion into the most private and intimate parts of the body, as well as an assault on the core of the self. Despite whether the victim suffers any physical trauma, the psychological impact of a sexual assault is severe. Moreover, the painful, post-trauma symptoms that result from rape are long-lasting. Even those victims who appear to have recovered months or years later often find that an overwhelming sense of powerlessness and vulnerability remains close to the surface and can easily, and unexpectedly, be reexperienced. A critical factor in the long-term impact of rape is that the assault radically changes the victim's vi ew of the world. Basic beliefs about the environment, other people, and the self are shattered. These are devastating losses. Thus, many survivors report that the rapist irrevocably alters their lives. The rapist takes away something that the victims can never wholly regain. ...

Human nature in the light of Revelation Essay Example | Topics and Well Written Essays - 1250 words

Human nature in the light of Revelation - Essay Example The divide between God and man was the result of human sin and fall from heaven. But even in a fallen position, modern man is under obligation to observe righteousness by refraining from lies during our existence. Human beings must therefore cultivate real liberty by behaving in a way that is both natural and moral as the first humanity did before sin separated them with God. GS adds that in total despair, there is a heavenly spirit of conscience within the midst of human beings. Death is therefore a painful reminder to humans, of the life in the beginning; it spreads a spirit of melancholy and despair in people’s souls, but strongly delivers the message of the significance and might of God when human beings have no hope left in our hearts. Death has been, according to GS, a natural vocation by God in the current environment. Then GS proceeds with the argument, drawing upon the anthropological aspect of theology in Jesus Christ, the First Man, and the human existence being at the whims of the Supreme Deity (Schu 64). By virtue of Jesus being the God’s son and messenger, He creates the God’s power in human beings by taking the form of a human being, and through God’s spiritual power, Jesus redeems the image and integrity of man who is naturally a sinner. Jesus, therefore, midwifes the spiritual redemption of human beings (Healy 34-41). Through Jesus association with the common man, the God’s Son casts into history the influence of a rejuvenated but rarely seen recognition that individual aspirations can only be achieved when one is in a communion. In Jesus, the typical modern man is, therefore, expected to fulfil supernatural love by expressing love to their neighbours. This implies that only a candid gift of individuality effectively satisfies human character, and the Supreme Deity exposes His intimate nature in Jesus in order to enable human beings to appreciate this natural gift. This implies that God’s natural love s upports and strengthens communal love (Torrell 252-259). GS therefore jogs human memory that communal love basically embodies the success of the modern man. Love is therefore the fruitful aspect of human understanding and willingness that survives in human liberty. It is this importance of love as the satisfaction of the supernatural will and spirit of God that forms the basis of John Paul II’s philosophy of modern man and the importance of the body. Theology of the body by Pope John Paul II Pope John Paul II wrote important philosophies such as theology of man in Gaudium et Specs. A number of important concepts of his philosophy were aimed at restructuring the mentality of the Catholic Church to be in line with the modern thinking of evolved man. In this important edict, the Pope underscored the significance of re-examining one’s relationship with Christ in the early 21st Century. He argued that the modern man would not be rescued from sin and challenges of life by a strategy, but by an important eternal Man (Schu 65). In the â€Å"Gaudium et Specs†, the Pope underscored the closeness of man to God and the former’s reliance on the Supreme Deity and His aspirations. He argued that without the God as the Creator, there would be no creation. In light of this, freedom of the body is dependent upon the truth (Torrell 267). The pope’s theology of the body, therefore, discredits submission of oneself to contingency and scepticism as the quest for non-existent

Order vs. Justice Essay Example | Topics and Well Written Essays - 250 words

Order vs. Justice - Essay Example Hence, it is significant to re-assess the alternatives regularly. Bull envisions elements of war, transnational loyalties, and conflict posing a challenge to the stability of the international society. In effect, war can cause anarchy in the international relations. Similarly, transnational loyalties and conflicts can affect the degree of interaction among the states with shared interests and values. Bull points out that common rules and institutions should govern and guide countries in their pursuit of the international order. States have an obligation to respect the claims of independence of other nations. Respect for the nations’ independence is a fundamental principle for the formation of the international societies (1977). According to Bull, shared rules and institutions should inform the dealings among nations with an international agenda. The pillars of the international relations order encompass diplomacy, balance of power, and international law. It is important for the nations to embrace communication, enforcement, adaptation, and safeguarding of mutually shared and understood law. In my opinion, policy and regime change can affect the international relation order. Although shared rules, as well, as the institutions exist to preserve the order, policy can result in the different interpretation global relations. Notably, Bull does not take into account the role th e justice plays in the international relation

English Law Position of the Hijab on Muslim Customary Laws Essay

English Law Position of the Hijab on Muslim Customary Laws - Essay Example Hijab comes from the Arabic word Hajaba, which means to hide or conceal from view. Generally, it refers to modest dressing for Islamic women. It is extended to mean privacy and modesty. Hijab is not just a piece of cloth on the head, but rather it is a way of life. Hijab requires much more than just covering the head. Hijab is the way you carry yourself, the way you talk, the way you walk. Hijab as a matter of fact is a whole way of life and hence an attitude in itself. For those who are non-Muslims, Hijab is mostly associated with a modest way of clothing that is worn by Muslim women. It is also called the headscarf and it is one of the most noticeable things of Muslim women. Hijab is a duty that is expected from all Muslims. Some Muslims see the concept of Hijab as being consistent and balanced with ideas of gender equality; others view the religious requirement on female covering as patriarchal, chauvinistic, and oppressive and an enforcement of women against their rights (Bahi, 2 008). The wearing of Hijab impacts on so many human rights issues both philosophical and practical and has much currency given recent events. The issue of Islamic dress is linked with immigration issues. The reasons given for prohibition vary but in most cases legal bans on face covering clothing are undertaken as an anti terrorism measure and is justified on security grounds. However there is public controversy which indicates the possibility of polarization between western European societies and the Muslims. In the year two thousand and six, the then British Prime Minister Mr. Tony Blair described it as a mark of separation (Werner, 2011). Terrorism is the criminal enactment or acts expected or ascertained to incite a state of fear in the overall population. It’s an aggregation of persons or specific persons for political purposes and such gestures are in any circumstances outlandish whatever the contemplations of a political, philosophical, ideological, ethnic, racial, religious or other nature that may be conjured to support them. In virtually every corner of the world we can say that the human cost of terrorism has been felt. Terrorism has a very direct and real impact on human rights. Its consequences are very devastating in regards to liberty, physical integrity of victims and enjoyment of the right to life. Terrorism has the ability to undermine civil society, threaten social and economic development, jeopardize peace and security and destabilize governments. An individual’s security is a basic human right and thus the protection of the individuals is considered a fundamental obligation of the government (Macmillan, 2010). States therefore are obligated to uphold human rights of their citizens and others by taking positive measures to keep them safe from terrorists and their threats and bring such perpetrators to justice. Lately however the measures to counter terrorist acts have by states have been challenging to the rule of law and human right s .The bedrock of fighting terrorism should be the respect for the rule of law and human rights. The development of national counter terrorism strategies whose aim is to prevent the acts of terror, prosecute the perpetrators and offer protection of human rights and the rule of law is a major requirement. This implies measures to address the drivers to motivation of terrorism. Terrorism threatens the security and dignity of human beings everywhere, takes innocent lives, endangers lives, and creates an environment that destroys the freedom since the people are in fear. Through acts of terror, fundamental freedom is jeopardized and there is destruction of human rights. It undermines the pluralistic civil society, affects the rule of law and its establishment and it has the ability to destabilize governments that are legitimately constituted. Research shows that terrorism has links with organized crime that is transnational, drug

Samuel Greg Essay Example for Free

Samuel Greg Essay The Greg family at Styal treated all their employees fairly. Using the sources and your own knowledge explain whether you agree with this interpretation of the Greg family as employers. The Gregs had a genuine concern for the welfare and well being at Styal Mill. Several of the visual, documentary and oral sources support this view very strongly, and show us that because of this concern for the well being of their apprentices, the Gregs went out of their way to give them the best possible life at the mill. As Source A indicates, there were a variety of different reasons to why Samuel Greg relied heavily on apprentice labour. As well as being physically suited for the work, there were many of them available during the time, which was a particular advantage to Styal when local labour became short. As Source A also states, many of the children employed at Styal, had previously been under the responsibility of the parishes. In comparison to the parishes, life at Styal Mill was of a much higher status. In fact, the Styal apprentices appear to have lived better than many of their contemporaries. In towns in particular many apprentices lived and worked in appalling conditions. Styal offered many substantial benefits over towns. According to Samuel Gregs son, the best way to recruit and keep loyal and reliable workers was fair wages; comfortable houses; gardens for their vegetables and flowers; schools and other means of improvement for children; sundry little accommodations and conveniences in the mill, and interest in their general welfare. Other members of the family appear to have shared his views. As we can gather from studying Source B, education was provided at Styal Mill. In the mid 18th century, schools were only provided for privileged children. Mill owners like Samuel Greg were under no obligation to provide education for the children in their care until the Health and Morals of Apprentices Act came into force in 1802. At Styal, Greg did provide education for the Mills apprentice children before 1802. Many teachers were employed at the mill and apprentices were taught maths, reading, writing and music. In 1823, the Gregs built Oak School, which the village children could also attend. Young children were taught during the day, the older ones at night. There were also opportunities for adults to gain an education, with the Mutual Improvement Society, which specialised in helping adults at Styal learn to read and write. Many of the children and adults at Styal were able to gain a good education, providing them with opportunities that perhaps towns and other mills were not able to give. The Greg family also made sure that their workers were physically fit and healthy, in addition, Samuel Greg employed a doctor from 1788 for a fee of i 20 a year. He was one of the earliest factory doctors and was responsible for the health of the apprentices. As George and Elizabeth Shawcross also state in Source C, there was very little sickness in the mill, and children when they first arrive at Styal, do not look as healthy as they do when they have been there for some time. Again, this proves that the Gregs made sure their employees were well looked after and were treated fairly. The fact that the Gregs were under no obligation to provide a doctor substantiates to us how the workers benefited from being at Styal. As a result of the good healthcare provided, life expectancy was better at Styal than in the towns. Samuel Greg also provided loans to establish other medical facilities including a dispensary, a Sick Club, and a Female Society to assist with the problems of childbirth. Membership of the Sick Club was compulsory: a farthing was taken off each shilling of their wages. The club paid out up to twelve weeks half pay for illnesses and fixed expenses for funerals. Source D also pictures a modern reconstruction of the Apprentice House at Styal in about 1830. The apprentices lived in the Apprentice House and were looked after by a superintendent and his wife. In addition to food and lodging, a doctor attended to their needs and some education was also provided. Houses were also provided for families and other workers situated at Styal. The houses that Samuel Greg built were similar to those build in the towns. In Styal however, villagers had the natural benefit of rural surroundings; in overcrowded towns, with inadequate sanitation, such houses quickly became slums. Styals houses were separated by courts and alleys; back to back type houses were never built here. At Styal, each house came with its own allotment and privy, which was much better in comparison to the towns, where you had to share a privy with as many as one hundred people. Houses in the towns were also undrained and stagnant waste piled up around them. As well as better quality houses and surroundings available at Styal, rents were also lower than in the towns, as they were based on agricultural rates. They were deducted from workers wages each week. Although Source E does not give a positive impression of Styal Mill, it is important to remember that many people who disagreed with child labour often-exaggerated events. Styal Mill proved to be a very good, healthy and fair society for people, although however, the working days were exceedingly long. Work in the mills was often monotonous and repetitive; a child could spend all day tying ends of cotton or cleaning fluff from the machines.

Advertising Strategy Impact On Consumer Buying Behaviour Marketing Essay

Advertising Strategy Impact On Consumer Buying Behaviour Marketing Essay Introduction: Understanding the advertising strategies is an important which determines the consumer motivation towards the purchase decision making. Depending on the nature of the product consumer will follow a certain distinctive stages which will form the purchase decision making process. Consumer purchase decision making process starts with problem recognition like identification of a problem or unfulfilled need of the consumer than the search for information. They can search information by different ways like impulse purchase decisions, internet, advertising etc. Then they will evaluate the alternatives and finally make the purchase decision. The final part of purchase decision making process include post-purchase evaluation. This is a very important sector for all the marketing managers to satisfy their after making the purchasing decision by checking whether the products meet the level of expectations or not. Advertising is a paid, mediated form of communication from an identifiable source which is designed to persuade the receiver to take some action at now or in the future. (Richards and Curran, 2002) 1.2 Problem Definition: Advertising strategy has an impact on consumer buying behaviour. Advertising strategy is a campaign developed to communicate ideas about the product and services to potential customers for convincing them to buy those products or services (www.enotes.com). the advertising strategy should be built in a rational and intelligent manner will reflect business consideration like overall budget and brand recognition and objectives such as public image enhancement, market share growth. 1.3 Rationale: Retail industries in UK are facing problems of understanding the consumer behaviour. Consumer interest to a particular product can be increased by their advertising strategy. Advertising strategy should be made in such a way which will understand the consumers mind and satisfying the needs and wants of the consumers. I want to use this study to protect customer rights and to increase awareness in customers mind. Also I want to raise the issue of establish societal marketing concept by the company, where a company should play an ethical role in the society for the benefit of society and normal consumer. 1.4 Organizational Background: This research is based upon Tescos advertising strategies to motivate their customers. Tesco is one of largest retail industry in UK. In the year 2000 Tesco has launched in UK. At the year 2001, Tesco launches `Customer Champions in many stores an in many implement a new labour scheduler to further improve service for customers and Tesco becomes the leading organic retailer in the UK and reaches to  £1 billion price cuts. In 2002, Tesco enters to Malaysia and offers Free-From products designed for customers with special dietary needs. In 2003, Tesco entered in Turkey and Japan in order to expand their business. Day by day Tesco is increasing their business in different areas and in 2004 Tesco enters in China and launched own-brand Fair trade range and Broadband. At this time tesco.com become the first major British supermarket to enter music and download music. In the year 2005, Tesco Home plus launches and Tesco announces annual profit of  £2 billion and Tesco exists the Taiwanese market in an asset swap deal with Carrefour involving stores and operations in the Czech Republic. In 2006, Tesco Direct launched and in 2007 Tesco opens Fresh and Easy in the US. In 2008, Tesco announces plans to establish cash and carry business in India and acquires 36 hypermarkets in South Korea from Homever. Tesco also launched discount brand and personal finance acquisition in this year. In the year 2009, another advertising strategy club card re-launched in the UK with  £150 million investment offering customers the opportunity to double up their vouchers. (www.tescoplc.com, 2010) 1.5 Research Background: At present, retail companies are giving aggressive advertisement to attract customers which impacts great changes on customers buying pattern. Sometimes their advertising strategy leads to un-ethical issues in the society. So, general customers and people in the society have been affected by enormous advertisement. This study will explore that issue. 1.6 Research Questions: What is the concept of advertising and consumer buying behaviour in the context of retail industries? What is the impact of advertising strategy on consumer buying behaviour in the UK retail industry? What is the impact of Tescos advertising strategy on the buying behaviour of its customers? 1.7 Research Objectives: Critically review literature on advertising and consumer buying behaviour in the context of marketing and business strategy in the UK retail industry. Collect and analyze the data obtained through questionnaires targeting Tescos customer and interview the managers. Literature Review 2.1 Indicative Literature Review: The aim of this chapter is to demonstrate knowledge of relevant literature. Identifies key debates, concept and theories. Following two key points are the backbone literature of the proposed research topic: Advertising Customers buying behaviour The aim of this literature review in this report is to identify the literature gap. 2.2 Advertising: One of the major goals of advertising must to generate awareness of the business and its products. Once the business is established and its products are positioned in the market then the advertising will increase and develop consumer loyalty to the product. Definition of advertising: Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. (Kotler Armstrong, 2004) A dictionary definition of advertise would be to make known: to inform. All advertisements can be seen to offer information, and can be regarded as communications about products, services and organizations. Viewed in this way, advertisings purpose can be seen as communication, but since all advertisements contain persuasive elements directed at the ultimate purpose of a sale, advertising must also provide motives. Consumers must be moved towards purchase; ideas must be communicated.(Geoff Lancaster et. all,2002) 2.3 Advertising Decisions: Marketing management must make four important decisions when developing an advertising program, and evaluating advertising campaigns. Campaign evaluation Communication Impact Sales impact Message decisions Message strategy Message execution Budget decision Affordable approach Percent of sales Competitive parity Objective and task Objectives Setting Communication objectives Sales objectives Media decision Research, frequency, impact Major media types Specific media vehicles Media timing 2.4 Advertising objectives: There are some major objectives of making the advertising such as building brand image, providing information, persuasion, supporting marketing efforts and encouraging action. An advertising objective is a specific communication task to be accomplished with a specific target audience during a specific period of time. Advertising objectives can be classified by primary purpose whether the aim is to inform, persuade, or remind. (Kotler Armstrong, 2004) Following table will illustrate core advertising objective. Informative Advertising Telling the market about a new product Describing available services Suggesting new uses for product Correcting false impression Informing the market of a price change Reducing consumers fears Explain how the product works Building a company image Persuasive Advertising Building brand preference Persuading customer to purchase now Encouraging switching to your brand Persuading customer to receive a sales call Changing customers perception of product attribution Reminder Advertising Reminding brand preference Keeping customer to purchase now Encouraging switching to your brand during off seasons Changing customers perception of product attributes Maintaining its top-of-mind awareness 2.5 Setting the Advertising Budget: After determining its advertising objectives, the company next sets its advertising budget for each product. Four commonly used methods such as; affordable approach, percent of sales, competitive parity, and objective and task. A brands advertising budget often depends on its stage in the product life cycle. For example, new products typically need large advertising budget to build awareness and to persuade consumers to try the products. In contrast, mature brands usually require lower budgets as a ratio to sale. Market share also impacts the amount advertising needed: Because building the market or taking share from competitors requires larger advertising spending than does simply maintaining current share, low-share brands usually need more advertising spending as a percentage of sales. 2.6 Developing Advertising strategy: Advertising strategy consists of two major elements: creating advertising messages and selecting, advertising media. In the past, companies often viewed media planning as secondary to the message-creation process. The creative department first created good advertisements, then the media department selected the best media for carrying these advertisements to desired target audiences. 2.7 Creating the Advertising Message: Good advertising messages are especially important in todays costly and cluttered advertising environment. Just to gain and hold attention, todays advertising messages must be better planned, more imaginative, more entertaining, and more rewarding to consumers. Message strategy is the first step in creating effective advertising messages is to decide what general message will be communicated to consumers- to plan a message strategy. Message execution is the second step. The advertiser has to turn the big idea into an actual ad execution that will capture the target markets attention and interest. The creative people must find the best style, tone, words, and format for executing the message. Any message can be presented in different execution styles, such as; Slice of life Lifestyle Fantasy Mood or image Musical Personality symbol Technical expertise Scientific evidence Testimonial evidence or endorsement. 2.8 Selecting Advertising Media The major steps in media selection are: Deciding on reach, frequency, and impact. Choosing among major media types. Selecting specific media vehicles. Deciding on media timing. 2.9 Advertising Evaluation: The advertising program should evaluate both the communication effects and the sales effects of advertising regularly. Measuring the communication effects of an ad- copy testing tells whether the ad is communicating well. Copy testing can be done before of after an ad is printed or broadcast. Before the ad is placed, the advertiser can show it to consumers, ask how they like it, and measure recall or attitude changes resulting from it. After the ad is run, the advertiser can measure how the ad affected consumer recall or product awareness, knowledge, and preference. 2.10 Importance of Advertising strategy: The importance of advertising strategy are the following:- Advertising strategy will help to reach the large number of customers across different geographic markets. Effective advertising will allow larger audience to be reached with specific messages. Depending on media used, cost of reaching individuals can be lowered compared to other forms of communications. Advertising can be used to provide information for consumers at different purchasing stages. Advertising strategy will be effective in awareness creation at early stages of new product launched. Advertising strategy include a wide range of media to carry the advertising. 2.11 Advertising strategy framework: For the development of the advertising strategy it is useful to use different theoretical framework which are the following:- Hierarchy of effects model: This model will help to clarify the objectives of the advertising strategies as well as the objectives of a particular advertisement. It is also helpful to identifying the communication strategy. This model describes that a business buyer or a consumer moves through a series of six steps to make a purchase like awareness, knowledge, liking, preference, conviction and the actual purchase. (Kenneth E. Clow and D. Baack, 2002) Means-End Theory: The second theoritical model of Advertising strategy called the means-end chain. An advertisement contains a message or a means to lead the consumers a desired end state. Here the end-states include the personal values. The purpose of the means-end chain is to cause a chain reaction in which viewing the ad leads to the consumer to belief the product will achieve one of these personal values. The means-end theory model suggests that there are five elements in creating advertising like the product attributes, consumer benefits, leverage points, personal values and the execution framework. This model is designed to move the consumers through these five elements. Thus, the attributes of the product should be linked to the specific benefits consumer can derive and these benefits can lead to the attainment of a personal value. (Kenneth E. Clow and D. Baack, 2002) Leverage Point model: The hierarchy of effects model and the means-end chain approach are associated with leverage point methods. A leverage point is such a feature in the ads that lead the viewers to transform the advertising message into a personal value. To construct a quality leverage point, the marketers tries to build a pathway connecting a product benefit with the potential buyers value system. (Kenneth E. Clow and D. Baack, 2002) Verbal and visual images: The final type of advertising model is called verbal and visual images model. Here the degree of emphasis is given on the visual elements. Visual images often lead to more favourable attitudes toward both the advertisement and the brand. Visuals also trend to be more easily remembered than a verbal copy. Visual elements will be stored in the memory as both pictures and the verbal copy. This dual processing makes it easier for people to recall the message and also visual images are usually stored in the left and right hand sides of the brain while verbal messages are tend to be stored in the left side of the brain only. (Kenneth E. Clow and D. Baack, 2002) 2.12 Customers Buying Behaviour Consumers around the world vary tremendously in age, income, education level, and tastes. They also buy an incredible variety of goods and services. How these diverse consumers connect with each other and with other elements of the world around them impacts their choices among various products, services, and companies. (Kotler Armstrong, 2004) 2.13 Models of Consumer Behaviour Buyers black box Buyer Buyer Character- Decision Istitcs Process Marketing and other stimuli Marketing Other Product Economic Price Technological Place Political Promotion Cultural Buyer responses Product choice Brand choice Dealer choice Purchase timing Purchase amountConsumers make many buying decision every day. Most large companies research consumer buying decisions in great detail to answer questions about what consumers buy, why they buy, how and how much they buy, when they buy. Marketers can study actual consumer purchases to find out what they buy, where, and how much. But learning about the whys of consumer buying behaviour is not so easy the answers are often locked deep within the consumers head. This figure shows that marketing and other stimuli enter the consumers black box and produce certain responses. Marketers must figure out what is in the buyers black box. Marketing stimuli consist of the four Ps: product, price, place, and promotion. Other stimuli include major forces and events in the buyers environment: economic, technological, political, and cultural. All these inputs enter the buyers black box, where they are turned into a set of observable buyer responses: product choice, brand choice, dealer choice, purchase timing, and purchase amount. The marketers want to understand how the stimuli are changed into responses inside the consumers black box, which has two parts. First, the buyers characteristics influence how he or she perceives and reacts to the stimuli. Second, the buyers decision process itself affects the buyers behaviour. (Kotler Armstrong, 2004) 2.14 Characteristics Affecting Consumer Behaviour Consumer purchased are influenced strongly by cultural, social, personal, and psychological characteristics. For the most part, marketers cannot control such factors, but they must take them into account. 2.15 Cultural Factors: Cultural factors exert a broad and deep influence on consumer behaviour. The marketer needs to understand the role played by the buyers culture, subculture, and social class. Cultural Culture Subculture Social class Social Reference groups Family Roles and status Personal Age and life-cycle stage Occupation Economic situation Lifestyle Personality and self-concept Buyer Psychological Motivation Perception Learning Beliefs and attitudes 2.16 Types of Buying-Decision Behaviour: There are four types of buying-decision behaviour such as: Complex buying behaviour: Consumers undertake complex buying behaviour when they are highly involved in a purchase and perceive significant differences among brands. Consumers may be highly involved when the product is expensive, risky, purchased infrequently, and highly self-expressive. Typically, the consumer has much to learn about the product category. Dissonance-reducing buying behaviour: It occurs when consumers are highly involved with an expensive, infrequent, or risky purchase, but see little difference among brands. Habitual buying behaviour: It occurs under conditions of low consumer involvement and little significant brand difference. Variety-seeking buying behaviour: consumers undertake it in situations characterized by low consumer involvement but significant perceived brand differences. In such cases, consumers often do a lot of brand switching. 2.17 The Buyer Decision Process: Post purchase behaviour Evaluation of alternatives Information search Need recognition Purchase decision Need recognition: The first stage of the buyer decision process, in which the consumer recognizes a problem or need. Information search: The stage of the buyer decision process in which the consumer is aroused to search for more information; the consumer may simply have heightened attention or may go into active information search. Alternative evaluation: The stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set. Purchase decision: The buyers decision about which brand to purchase. Post purchase behaviour: The stage of the buyer decision process in which consumers take further action after purchase, based on their satisfaction or dissatisfaction. Research Methodology 3.1 Introduction A good research methodology gives a clear picture of what the aims of the field work should be. In the main, the purpose of the primary research would be to identify some of the key issues behind the Tescos advertising strategy. This methodology chapter will begin by briefly looking at the theoretical underpinning underlying the carrying out of a marketing research activity. Thus it can be argued that regardless of the nature of the study, understanding the nature and limitations of various data collection methods can enable a researcher to better understand the data collected and the limits of their interpretation. Following this review, the chapter then goes to consider the choice of method and its implementation, with the entire attendant stages involved. 3.2 What is Marketing Research? Johnson (1994 cited in White 2003, p21) defined research as a focused and systematic enquiry that goes beyond generally available knowledge to acquire specialized and detailed information, providing a basis for analysis and elucidatory comment on the topic of enquiry. Any type of researches, including both marketing and academic research, contains the basic characteristics of a research activity. Cooper and Schindler (2006, p4) have argued that marketing research is a systematic inquiry that provides information to guide marketing decisions. 3.3 The Marketing Research Process The research process is the route map of any type of research. Aaker et al (2004, pp 43-5) have argued that by and large any research activity or study contains seven steps, as follows: (1) Agree on the research process. (2) Establish research objectives. (3) Estimate the value of information. (4) Design the research. (5) Collect the data. (6) Prepare and analyse the data. (7) Report the research results and provide strategic recommendations. 3.4 Qualitative Research Following the broad overview above, this section now briefly looks at the type of approaches in use in practice. 3.5 Definition Once a research approach is decided, researchers will need to focus on the research methods. Hague (1992, p120) argued that marketing research surveys include two main groups. They are quantitative and qualitative researches. Denzin and Lincoln (2003, p4) considered that generic definition of qualitative research could be described as qualitative research is a situated activity that locates the observer in the world. 3.6 Qualitative versus Quantitative In terms of the differences between them, Wright and Crimp (2000, pp 374-5) argued that qualitative research uses description by words and pictures, while quantitative research uses measurement and number. Hague and Jackson (1999, pp 17-8) believed that quantitative research emphasizes accuracy whereas qualitative research emphasises understanding rather than simple measurement. Hague (1992, p123) also argued that qualitative researches enables researchers to better understand the subject matter more so than quantitative researches. In conclusion, quantitative research emphasises the accuracy and quantity dimensions. On the other hand, qualitative research emphasises the nature or quality aspects. Given the nature of the problem posed in this study, it can be argued at this stage this study will utilise a more qualitative approach since we do not understand the reasons for the present push of Abu Dhabi as a destination and where exactly it will be positioned in the minds of consumers. 3.7 Quantitative Research Quantitative research methodology deals with areas that can be expressed in numbers. It will tell researchers, for example, what proportion of the population uses luxury cars and what their ages and occupations are; what it will not do very easily is tell researchers why those people prefer such cars. Main quantitative research techniques are; Survey Questionnaire 3.8 The Survey Survey involves the systematic application of representative sampling, questionnaire design, information collection and statistical analysis techniques to obtain data which describes aspects of a market in as much detail required by the research user. The size of the sample is determined by a combination of factors including the structure of the market being examined, the level of detail required and the accuracy levels required at the overall cost of the research. (Malhotra, 2004) Figure : A classification of survey methods Traditional TelephoneTelephone InterviewingPP Personal Interviewing CC Computer Assisted Telephone InterviewingSS Survey MethodsEE Electronic Interviewing II In-HouseMM Mall Interviewing MM Mall InterceptCC Computer Assisted personal InterviewingMM MailMM Mail panelEE E-mailII Internet Source:Naresh.K.Malhotra, 2004 3.9 The Questionnaire They are a valuable method of collecting a wide range of information from a large number of respondents. Good questionnaire construction is critical to the success of a survey. Inappropriate questions, incorrect ordering of questions, incorrect scaling, or bad questionnaire format can make the survey valueless. A useful method for checking a questionnaire for problems is to pretest it. This usually involves giving it to a small sample of respondents, then interviewing the respondents to get their impressions and to confirm that the questions accurately captured their opinions.(Burns Bush, 2003). McDaniel and Gates (2005, p318) believed that questionnaire is a set of questions designed to generate the data necessary to accomplish the objectives of the research project. To design a questionnaire, they proposed a ten-step process as follows: -Step one: Determine survey objectives, resources and constraints. -Step two: Determine the data collection method. -Step three: Determine the question response format. His basic format of a questionnaire is closed-ended questions. Its main consideration is that it is more convenient for the respondents to utilise. But as will be seen in Appendix, this study used mainly open-ended questions because of the problem being investigated. One of the advantages is that it can provide more clues to analyse and judge the response (Aaker et al 2004, p320). -Step four: Decide on the question wording. -Step five: Establish the flow and layout. -Step six: Evaluate the questionnaire. After the first draft, the questionnaire should be reviewed. The main purpose is to make sure that all questions will collect necessary data which will accomplish the aim of the study. -Step seven: Obtain approval of all relevant parties. -Step eight: Pre-test and revise. -Step nine: Prepare the final copy. -Step ten: Implement the survey. 3.10 Sampling Methods Aaker et al (2004, p373) believed that sampling is useful when the population size is big, the cost is limited and time is limited. They argued that time spent on each would be limited if sampling is used properly and hence the quality of responses would be improved. In terms of the suitable situations of using each, Aaker et al (2004, pp 387-90) argued that non-probability sampling can be used in exploratory research as follows: judgemental, snowball, convenience, and quota sampling. For this study, judgemental sampling method is chosen mainly for the time limitation. 3.11 E-mail Survey More recently, the use of the e-mail survey method has become more common place. Aaker et al (2004, pp 167-8) are of the view that there are some advantages in collecting primary data by this means. The include: (1) It is speeder than the traditional postal mail. This study has benefited from this means since it was possible to contact potential respondents and solicit their co-operation well before the interview took place (2) It usually saves many of the costs involved in regular mail surveys (3) There are no intermediaries. E-mail is usually read only by the recipient, so that the respondent chosen by the researcher is usually the one to answer the questions (4) It is more convenient for the recipient. 3.12 Choice of Data Collection Method and Its Implementation In this study quantitative research method will be used to get accurate output from the study. The key element is face to face interview. The process is given below: 3.13 Face-to-face interviews (with an interview schedule/open-ended questions: See Appendix 1) with selected Tescos customers and line managers charged with responsibility of trading in the Tesco store. It was felt that given the time it took to respond to a request for interview that a questionnaire survey would have been far less satisfactory. In addition, in that part of the world face-to-face encounters are considered more respectful particularly when attempting to elicit answers from operational managers and customers. Nevertheless, the process was cumbersome and entailed constants with customer service in order to fix dates and diaries. The process took well over three months (from August to October, 2010). The researcher is of the view that the responses elicited do provide a good overall picture of the advertising strategy and its impact, was useful to the study. Hypothesis Statement: Problem question: How do advertising strategies impact on consumer buying behaviour? H0: Advertising strategies have an impact on consumer buying behaviour. H1: Advertising strategies have no impact on consumer buying behaviour. Limitations of the Research: The limitation of this research is to submit this project within a short period of time and for that reason some of the important issues may have not been discussed on this research. Another limitation can be limited sources of secondary information available in the market and thats why this research can not use a major sources of information in order to make an extensive project. PROPOSED TIME-TABLE: Following table will illustrate the possible deadlines and dates to complete the proposed dissertation properly on time. AREAS WK 1 WK 2 WK 3 WK 4 WK 5 WK 6 WK 7 WK 8 WK 9 WK 10 WK 11 WK 12 Identification Of Issue Literature Review Research design