English Law Position of the Hijab on Muslim Customary Laws Essay

English Law Position of the Hijab on Muslim Customary Laws - Essay Example Hijab comes from the Arabic word Hajaba, which means to hide or conceal from view. Generally, it refers to modest dressing for Islamic women. It is extended to mean privacy and modesty. Hijab is not just a piece of cloth on the head, but rather it is a way of life. Hijab requires much more than just covering the head. Hijab is the way you carry yourself, the way you talk, the way you walk. Hijab as a matter of fact is a whole way of life and hence an attitude in itself. For those who are non-Muslims, Hijab is mostly associated with a modest way of clothing that is worn by Muslim women. It is also called the headscarf and it is one of the most noticeable things of Muslim women. Hijab is a duty that is expected from all Muslims. Some Muslims see the concept of Hijab as being consistent and balanced with ideas of gender equality; others view the religious requirement on female covering as patriarchal, chauvinistic, and oppressive and an enforcement of women against their rights (Bahi, 2 008). The wearing of Hijab impacts on so many human rights issues both philosophical and practical and has much currency given recent events. The issue of Islamic dress is linked with immigration issues. The reasons given for prohibition vary but in most cases legal bans on face covering clothing are undertaken as an anti terrorism measure and is justified on security grounds. However there is public controversy which indicates the possibility of polarization between western European societies and the Muslims. In the year two thousand and six, the then British Prime Minister Mr. Tony Blair described it as a mark of separation (Werner, 2011). Terrorism is the criminal enactment or acts expected or ascertained to incite a state of fear in the overall population. It’s an aggregation of persons or specific persons for political purposes and such gestures are in any circumstances outlandish whatever the contemplations of a political, philosophical, ideological, ethnic, racial, religious or other nature that may be conjured to support them. In virtually every corner of the world we can say that the human cost of terrorism has been felt. Terrorism has a very direct and real impact on human rights. Its consequences are very devastating in regards to liberty, physical integrity of victims and enjoyment of the right to life. Terrorism has the ability to undermine civil society, threaten social and economic development, jeopardize peace and security and destabilize governments. An individual’s security is a basic human right and thus the protection of the individuals is considered a fundamental obligation of the government (Macmillan, 2010). States therefore are obligated to uphold human rights of their citizens and others by taking positive measures to keep them safe from terrorists and their threats and bring such perpetrators to justice. Lately however the measures to counter terrorist acts have by states have been challenging to the rule of law and human right s .The bedrock of fighting terrorism should be the respect for the rule of law and human rights. The development of national counter terrorism strategies whose aim is to prevent the acts of terror, prosecute the perpetrators and offer protection of human rights and the rule of law is a major requirement. This implies measures to address the drivers to motivation of terrorism. Terrorism threatens the security and dignity of human beings everywhere, takes innocent lives, endangers lives, and creates an environment that destroys the freedom since the people are in fear. Through acts of terror, fundamental freedom is jeopardized and there is destruction of human rights. It undermines the pluralistic civil society, affects the rule of law and its establishment and it has the ability to destabilize governments that are legitimately constituted. Research shows that terrorism has links with organized crime that is transnational, drug

Samuel Greg Essay Example for Free

Samuel Greg Essay The Greg family at Styal treated all their employees fairly. Using the sources and your own knowledge explain whether you agree with this interpretation of the Greg family as employers. The Gregs had a genuine concern for the welfare and well being at Styal Mill. Several of the visual, documentary and oral sources support this view very strongly, and show us that because of this concern for the well being of their apprentices, the Gregs went out of their way to give them the best possible life at the mill. As Source A indicates, there were a variety of different reasons to why Samuel Greg relied heavily on apprentice labour. As well as being physically suited for the work, there were many of them available during the time, which was a particular advantage to Styal when local labour became short. As Source A also states, many of the children employed at Styal, had previously been under the responsibility of the parishes. In comparison to the parishes, life at Styal Mill was of a much higher status. In fact, the Styal apprentices appear to have lived better than many of their contemporaries. In towns in particular many apprentices lived and worked in appalling conditions. Styal offered many substantial benefits over towns. According to Samuel Gregs son, the best way to recruit and keep loyal and reliable workers was fair wages; comfortable houses; gardens for their vegetables and flowers; schools and other means of improvement for children; sundry little accommodations and conveniences in the mill, and interest in their general welfare. Other members of the family appear to have shared his views. As we can gather from studying Source B, education was provided at Styal Mill. In the mid 18th century, schools were only provided for privileged children. Mill owners like Samuel Greg were under no obligation to provide education for the children in their care until the Health and Morals of Apprentices Act came into force in 1802. At Styal, Greg did provide education for the Mills apprentice children before 1802. Many teachers were employed at the mill and apprentices were taught maths, reading, writing and music. In 1823, the Gregs built Oak School, which the village children could also attend. Young children were taught during the day, the older ones at night. There were also opportunities for adults to gain an education, with the Mutual Improvement Society, which specialised in helping adults at Styal learn to read and write. Many of the children and adults at Styal were able to gain a good education, providing them with opportunities that perhaps towns and other mills were not able to give. The Greg family also made sure that their workers were physically fit and healthy, in addition, Samuel Greg employed a doctor from 1788 for a fee of i 20 a year. He was one of the earliest factory doctors and was responsible for the health of the apprentices. As George and Elizabeth Shawcross also state in Source C, there was very little sickness in the mill, and children when they first arrive at Styal, do not look as healthy as they do when they have been there for some time. Again, this proves that the Gregs made sure their employees were well looked after and were treated fairly. The fact that the Gregs were under no obligation to provide a doctor substantiates to us how the workers benefited from being at Styal. As a result of the good healthcare provided, life expectancy was better at Styal than in the towns. Samuel Greg also provided loans to establish other medical facilities including a dispensary, a Sick Club, and a Female Society to assist with the problems of childbirth. Membership of the Sick Club was compulsory: a farthing was taken off each shilling of their wages. The club paid out up to twelve weeks half pay for illnesses and fixed expenses for funerals. Source D also pictures a modern reconstruction of the Apprentice House at Styal in about 1830. The apprentices lived in the Apprentice House and were looked after by a superintendent and his wife. In addition to food and lodging, a doctor attended to their needs and some education was also provided. Houses were also provided for families and other workers situated at Styal. The houses that Samuel Greg built were similar to those build in the towns. In Styal however, villagers had the natural benefit of rural surroundings; in overcrowded towns, with inadequate sanitation, such houses quickly became slums. Styals houses were separated by courts and alleys; back to back type houses were never built here. At Styal, each house came with its own allotment and privy, which was much better in comparison to the towns, where you had to share a privy with as many as one hundred people. Houses in the towns were also undrained and stagnant waste piled up around them. As well as better quality houses and surroundings available at Styal, rents were also lower than in the towns, as they were based on agricultural rates. They were deducted from workers wages each week. Although Source E does not give a positive impression of Styal Mill, it is important to remember that many people who disagreed with child labour often-exaggerated events. Styal Mill proved to be a very good, healthy and fair society for people, although however, the working days were exceedingly long. Work in the mills was often monotonous and repetitive; a child could spend all day tying ends of cotton or cleaning fluff from the machines.

Advertising Strategy Impact On Consumer Buying Behaviour Marketing Essay

Advertising Strategy Impact On Consumer Buying Behaviour Marketing Essay Introduction: Understanding the advertising strategies is an important which determines the consumer motivation towards the purchase decision making. Depending on the nature of the product consumer will follow a certain distinctive stages which will form the purchase decision making process. Consumer purchase decision making process starts with problem recognition like identification of a problem or unfulfilled need of the consumer than the search for information. They can search information by different ways like impulse purchase decisions, internet, advertising etc. Then they will evaluate the alternatives and finally make the purchase decision. The final part of purchase decision making process include post-purchase evaluation. This is a very important sector for all the marketing managers to satisfy their after making the purchasing decision by checking whether the products meet the level of expectations or not. Advertising is a paid, mediated form of communication from an identifiable source which is designed to persuade the receiver to take some action at now or in the future. (Richards and Curran, 2002) 1.2 Problem Definition: Advertising strategy has an impact on consumer buying behaviour. Advertising strategy is a campaign developed to communicate ideas about the product and services to potential customers for convincing them to buy those products or services (www.enotes.com). the advertising strategy should be built in a rational and intelligent manner will reflect business consideration like overall budget and brand recognition and objectives such as public image enhancement, market share growth. 1.3 Rationale: Retail industries in UK are facing problems of understanding the consumer behaviour. Consumer interest to a particular product can be increased by their advertising strategy. Advertising strategy should be made in such a way which will understand the consumers mind and satisfying the needs and wants of the consumers. I want to use this study to protect customer rights and to increase awareness in customers mind. Also I want to raise the issue of establish societal marketing concept by the company, where a company should play an ethical role in the society for the benefit of society and normal consumer. 1.4 Organizational Background: This research is based upon Tescos advertising strategies to motivate their customers. Tesco is one of largest retail industry in UK. In the year 2000 Tesco has launched in UK. At the year 2001, Tesco launches `Customer Champions in many stores an in many implement a new labour scheduler to further improve service for customers and Tesco becomes the leading organic retailer in the UK and reaches to  £1 billion price cuts. In 2002, Tesco enters to Malaysia and offers Free-From products designed for customers with special dietary needs. In 2003, Tesco entered in Turkey and Japan in order to expand their business. Day by day Tesco is increasing their business in different areas and in 2004 Tesco enters in China and launched own-brand Fair trade range and Broadband. At this time tesco.com become the first major British supermarket to enter music and download music. In the year 2005, Tesco Home plus launches and Tesco announces annual profit of  £2 billion and Tesco exists the Taiwanese market in an asset swap deal with Carrefour involving stores and operations in the Czech Republic. In 2006, Tesco Direct launched and in 2007 Tesco opens Fresh and Easy in the US. In 2008, Tesco announces plans to establish cash and carry business in India and acquires 36 hypermarkets in South Korea from Homever. Tesco also launched discount brand and personal finance acquisition in this year. In the year 2009, another advertising strategy club card re-launched in the UK with  £150 million investment offering customers the opportunity to double up their vouchers. (www.tescoplc.com, 2010) 1.5 Research Background: At present, retail companies are giving aggressive advertisement to attract customers which impacts great changes on customers buying pattern. Sometimes their advertising strategy leads to un-ethical issues in the society. So, general customers and people in the society have been affected by enormous advertisement. This study will explore that issue. 1.6 Research Questions: What is the concept of advertising and consumer buying behaviour in the context of retail industries? What is the impact of advertising strategy on consumer buying behaviour in the UK retail industry? What is the impact of Tescos advertising strategy on the buying behaviour of its customers? 1.7 Research Objectives: Critically review literature on advertising and consumer buying behaviour in the context of marketing and business strategy in the UK retail industry. Collect and analyze the data obtained through questionnaires targeting Tescos customer and interview the managers. Literature Review 2.1 Indicative Literature Review: The aim of this chapter is to demonstrate knowledge of relevant literature. Identifies key debates, concept and theories. Following two key points are the backbone literature of the proposed research topic: Advertising Customers buying behaviour The aim of this literature review in this report is to identify the literature gap. 2.2 Advertising: One of the major goals of advertising must to generate awareness of the business and its products. Once the business is established and its products are positioned in the market then the advertising will increase and develop consumer loyalty to the product. Definition of advertising: Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. (Kotler Armstrong, 2004) A dictionary definition of advertise would be to make known: to inform. All advertisements can be seen to offer information, and can be regarded as communications about products, services and organizations. Viewed in this way, advertisings purpose can be seen as communication, but since all advertisements contain persuasive elements directed at the ultimate purpose of a sale, advertising must also provide motives. Consumers must be moved towards purchase; ideas must be communicated.(Geoff Lancaster et. all,2002) 2.3 Advertising Decisions: Marketing management must make four important decisions when developing an advertising program, and evaluating advertising campaigns. Campaign evaluation Communication Impact Sales impact Message decisions Message strategy Message execution Budget decision Affordable approach Percent of sales Competitive parity Objective and task Objectives Setting Communication objectives Sales objectives Media decision Research, frequency, impact Major media types Specific media vehicles Media timing 2.4 Advertising objectives: There are some major objectives of making the advertising such as building brand image, providing information, persuasion, supporting marketing efforts and encouraging action. An advertising objective is a specific communication task to be accomplished with a specific target audience during a specific period of time. Advertising objectives can be classified by primary purpose whether the aim is to inform, persuade, or remind. (Kotler Armstrong, 2004) Following table will illustrate core advertising objective. Informative Advertising Telling the market about a new product Describing available services Suggesting new uses for product Correcting false impression Informing the market of a price change Reducing consumers fears Explain how the product works Building a company image Persuasive Advertising Building brand preference Persuading customer to purchase now Encouraging switching to your brand Persuading customer to receive a sales call Changing customers perception of product attribution Reminder Advertising Reminding brand preference Keeping customer to purchase now Encouraging switching to your brand during off seasons Changing customers perception of product attributes Maintaining its top-of-mind awareness 2.5 Setting the Advertising Budget: After determining its advertising objectives, the company next sets its advertising budget for each product. Four commonly used methods such as; affordable approach, percent of sales, competitive parity, and objective and task. A brands advertising budget often depends on its stage in the product life cycle. For example, new products typically need large advertising budget to build awareness and to persuade consumers to try the products. In contrast, mature brands usually require lower budgets as a ratio to sale. Market share also impacts the amount advertising needed: Because building the market or taking share from competitors requires larger advertising spending than does simply maintaining current share, low-share brands usually need more advertising spending as a percentage of sales. 2.6 Developing Advertising strategy: Advertising strategy consists of two major elements: creating advertising messages and selecting, advertising media. In the past, companies often viewed media planning as secondary to the message-creation process. The creative department first created good advertisements, then the media department selected the best media for carrying these advertisements to desired target audiences. 2.7 Creating the Advertising Message: Good advertising messages are especially important in todays costly and cluttered advertising environment. Just to gain and hold attention, todays advertising messages must be better planned, more imaginative, more entertaining, and more rewarding to consumers. Message strategy is the first step in creating effective advertising messages is to decide what general message will be communicated to consumers- to plan a message strategy. Message execution is the second step. The advertiser has to turn the big idea into an actual ad execution that will capture the target markets attention and interest. The creative people must find the best style, tone, words, and format for executing the message. Any message can be presented in different execution styles, such as; Slice of life Lifestyle Fantasy Mood or image Musical Personality symbol Technical expertise Scientific evidence Testimonial evidence or endorsement. 2.8 Selecting Advertising Media The major steps in media selection are: Deciding on reach, frequency, and impact. Choosing among major media types. Selecting specific media vehicles. Deciding on media timing. 2.9 Advertising Evaluation: The advertising program should evaluate both the communication effects and the sales effects of advertising regularly. Measuring the communication effects of an ad- copy testing tells whether the ad is communicating well. Copy testing can be done before of after an ad is printed or broadcast. Before the ad is placed, the advertiser can show it to consumers, ask how they like it, and measure recall or attitude changes resulting from it. After the ad is run, the advertiser can measure how the ad affected consumer recall or product awareness, knowledge, and preference. 2.10 Importance of Advertising strategy: The importance of advertising strategy are the following:- Advertising strategy will help to reach the large number of customers across different geographic markets. Effective advertising will allow larger audience to be reached with specific messages. Depending on media used, cost of reaching individuals can be lowered compared to other forms of communications. Advertising can be used to provide information for consumers at different purchasing stages. Advertising strategy will be effective in awareness creation at early stages of new product launched. Advertising strategy include a wide range of media to carry the advertising. 2.11 Advertising strategy framework: For the development of the advertising strategy it is useful to use different theoretical framework which are the following:- Hierarchy of effects model: This model will help to clarify the objectives of the advertising strategies as well as the objectives of a particular advertisement. It is also helpful to identifying the communication strategy. This model describes that a business buyer or a consumer moves through a series of six steps to make a purchase like awareness, knowledge, liking, preference, conviction and the actual purchase. (Kenneth E. Clow and D. Baack, 2002) Means-End Theory: The second theoritical model of Advertising strategy called the means-end chain. An advertisement contains a message or a means to lead the consumers a desired end state. Here the end-states include the personal values. The purpose of the means-end chain is to cause a chain reaction in which viewing the ad leads to the consumer to belief the product will achieve one of these personal values. The means-end theory model suggests that there are five elements in creating advertising like the product attributes, consumer benefits, leverage points, personal values and the execution framework. This model is designed to move the consumers through these five elements. Thus, the attributes of the product should be linked to the specific benefits consumer can derive and these benefits can lead to the attainment of a personal value. (Kenneth E. Clow and D. Baack, 2002) Leverage Point model: The hierarchy of effects model and the means-end chain approach are associated with leverage point methods. A leverage point is such a feature in the ads that lead the viewers to transform the advertising message into a personal value. To construct a quality leverage point, the marketers tries to build a pathway connecting a product benefit with the potential buyers value system. (Kenneth E. Clow and D. Baack, 2002) Verbal and visual images: The final type of advertising model is called verbal and visual images model. Here the degree of emphasis is given on the visual elements. Visual images often lead to more favourable attitudes toward both the advertisement and the brand. Visuals also trend to be more easily remembered than a verbal copy. Visual elements will be stored in the memory as both pictures and the verbal copy. This dual processing makes it easier for people to recall the message and also visual images are usually stored in the left and right hand sides of the brain while verbal messages are tend to be stored in the left side of the brain only. (Kenneth E. Clow and D. Baack, 2002) 2.12 Customers Buying Behaviour Consumers around the world vary tremendously in age, income, education level, and tastes. They also buy an incredible variety of goods and services. How these diverse consumers connect with each other and with other elements of the world around them impacts their choices among various products, services, and companies. (Kotler Armstrong, 2004) 2.13 Models of Consumer Behaviour Buyers black box Buyer Buyer Character- Decision Istitcs Process Marketing and other stimuli Marketing Other Product Economic Price Technological Place Political Promotion Cultural Buyer responses Product choice Brand choice Dealer choice Purchase timing Purchase amountConsumers make many buying decision every day. Most large companies research consumer buying decisions in great detail to answer questions about what consumers buy, why they buy, how and how much they buy, when they buy. Marketers can study actual consumer purchases to find out what they buy, where, and how much. But learning about the whys of consumer buying behaviour is not so easy the answers are often locked deep within the consumers head. This figure shows that marketing and other stimuli enter the consumers black box and produce certain responses. Marketers must figure out what is in the buyers black box. Marketing stimuli consist of the four Ps: product, price, place, and promotion. Other stimuli include major forces and events in the buyers environment: economic, technological, political, and cultural. All these inputs enter the buyers black box, where they are turned into a set of observable buyer responses: product choice, brand choice, dealer choice, purchase timing, and purchase amount. The marketers want to understand how the stimuli are changed into responses inside the consumers black box, which has two parts. First, the buyers characteristics influence how he or she perceives and reacts to the stimuli. Second, the buyers decision process itself affects the buyers behaviour. (Kotler Armstrong, 2004) 2.14 Characteristics Affecting Consumer Behaviour Consumer purchased are influenced strongly by cultural, social, personal, and psychological characteristics. For the most part, marketers cannot control such factors, but they must take them into account. 2.15 Cultural Factors: Cultural factors exert a broad and deep influence on consumer behaviour. The marketer needs to understand the role played by the buyers culture, subculture, and social class. Cultural Culture Subculture Social class Social Reference groups Family Roles and status Personal Age and life-cycle stage Occupation Economic situation Lifestyle Personality and self-concept Buyer Psychological Motivation Perception Learning Beliefs and attitudes 2.16 Types of Buying-Decision Behaviour: There are four types of buying-decision behaviour such as: Complex buying behaviour: Consumers undertake complex buying behaviour when they are highly involved in a purchase and perceive significant differences among brands. Consumers may be highly involved when the product is expensive, risky, purchased infrequently, and highly self-expressive. Typically, the consumer has much to learn about the product category. Dissonance-reducing buying behaviour: It occurs when consumers are highly involved with an expensive, infrequent, or risky purchase, but see little difference among brands. Habitual buying behaviour: It occurs under conditions of low consumer involvement and little significant brand difference. Variety-seeking buying behaviour: consumers undertake it in situations characterized by low consumer involvement but significant perceived brand differences. In such cases, consumers often do a lot of brand switching. 2.17 The Buyer Decision Process: Post purchase behaviour Evaluation of alternatives Information search Need recognition Purchase decision Need recognition: The first stage of the buyer decision process, in which the consumer recognizes a problem or need. Information search: The stage of the buyer decision process in which the consumer is aroused to search for more information; the consumer may simply have heightened attention or may go into active information search. Alternative evaluation: The stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set. Purchase decision: The buyers decision about which brand to purchase. Post purchase behaviour: The stage of the buyer decision process in which consumers take further action after purchase, based on their satisfaction or dissatisfaction. Research Methodology 3.1 Introduction A good research methodology gives a clear picture of what the aims of the field work should be. In the main, the purpose of the primary research would be to identify some of the key issues behind the Tescos advertising strategy. This methodology chapter will begin by briefly looking at the theoretical underpinning underlying the carrying out of a marketing research activity. Thus it can be argued that regardless of the nature of the study, understanding the nature and limitations of various data collection methods can enable a researcher to better understand the data collected and the limits of their interpretation. Following this review, the chapter then goes to consider the choice of method and its implementation, with the entire attendant stages involved. 3.2 What is Marketing Research? Johnson (1994 cited in White 2003, p21) defined research as a focused and systematic enquiry that goes beyond generally available knowledge to acquire specialized and detailed information, providing a basis for analysis and elucidatory comment on the topic of enquiry. Any type of researches, including both marketing and academic research, contains the basic characteristics of a research activity. Cooper and Schindler (2006, p4) have argued that marketing research is a systematic inquiry that provides information to guide marketing decisions. 3.3 The Marketing Research Process The research process is the route map of any type of research. Aaker et al (2004, pp 43-5) have argued that by and large any research activity or study contains seven steps, as follows: (1) Agree on the research process. (2) Establish research objectives. (3) Estimate the value of information. (4) Design the research. (5) Collect the data. (6) Prepare and analyse the data. (7) Report the research results and provide strategic recommendations. 3.4 Qualitative Research Following the broad overview above, this section now briefly looks at the type of approaches in use in practice. 3.5 Definition Once a research approach is decided, researchers will need to focus on the research methods. Hague (1992, p120) argued that marketing research surveys include two main groups. They are quantitative and qualitative researches. Denzin and Lincoln (2003, p4) considered that generic definition of qualitative research could be described as qualitative research is a situated activity that locates the observer in the world. 3.6 Qualitative versus Quantitative In terms of the differences between them, Wright and Crimp (2000, pp 374-5) argued that qualitative research uses description by words and pictures, while quantitative research uses measurement and number. Hague and Jackson (1999, pp 17-8) believed that quantitative research emphasizes accuracy whereas qualitative research emphasises understanding rather than simple measurement. Hague (1992, p123) also argued that qualitative researches enables researchers to better understand the subject matter more so than quantitative researches. In conclusion, quantitative research emphasises the accuracy and quantity dimensions. On the other hand, qualitative research emphasises the nature or quality aspects. Given the nature of the problem posed in this study, it can be argued at this stage this study will utilise a more qualitative approach since we do not understand the reasons for the present push of Abu Dhabi as a destination and where exactly it will be positioned in the minds of consumers. 3.7 Quantitative Research Quantitative research methodology deals with areas that can be expressed in numbers. It will tell researchers, for example, what proportion of the population uses luxury cars and what their ages and occupations are; what it will not do very easily is tell researchers why those people prefer such cars. Main quantitative research techniques are; Survey Questionnaire 3.8 The Survey Survey involves the systematic application of representative sampling, questionnaire design, information collection and statistical analysis techniques to obtain data which describes aspects of a market in as much detail required by the research user. The size of the sample is determined by a combination of factors including the structure of the market being examined, the level of detail required and the accuracy levels required at the overall cost of the research. (Malhotra, 2004) Figure : A classification of survey methods Traditional TelephoneTelephone InterviewingPP Personal Interviewing CC Computer Assisted Telephone InterviewingSS Survey MethodsEE Electronic Interviewing II In-HouseMM Mall Interviewing MM Mall InterceptCC Computer Assisted personal InterviewingMM MailMM Mail panelEE E-mailII Internet Source:Naresh.K.Malhotra, 2004 3.9 The Questionnaire They are a valuable method of collecting a wide range of information from a large number of respondents. Good questionnaire construction is critical to the success of a survey. Inappropriate questions, incorrect ordering of questions, incorrect scaling, or bad questionnaire format can make the survey valueless. A useful method for checking a questionnaire for problems is to pretest it. This usually involves giving it to a small sample of respondents, then interviewing the respondents to get their impressions and to confirm that the questions accurately captured their opinions.(Burns Bush, 2003). McDaniel and Gates (2005, p318) believed that questionnaire is a set of questions designed to generate the data necessary to accomplish the objectives of the research project. To design a questionnaire, they proposed a ten-step process as follows: -Step one: Determine survey objectives, resources and constraints. -Step two: Determine the data collection method. -Step three: Determine the question response format. His basic format of a questionnaire is closed-ended questions. Its main consideration is that it is more convenient for the respondents to utilise. But as will be seen in Appendix, this study used mainly open-ended questions because of the problem being investigated. One of the advantages is that it can provide more clues to analyse and judge the response (Aaker et al 2004, p320). -Step four: Decide on the question wording. -Step five: Establish the flow and layout. -Step six: Evaluate the questionnaire. After the first draft, the questionnaire should be reviewed. The main purpose is to make sure that all questions will collect necessary data which will accomplish the aim of the study. -Step seven: Obtain approval of all relevant parties. -Step eight: Pre-test and revise. -Step nine: Prepare the final copy. -Step ten: Implement the survey. 3.10 Sampling Methods Aaker et al (2004, p373) believed that sampling is useful when the population size is big, the cost is limited and time is limited. They argued that time spent on each would be limited if sampling is used properly and hence the quality of responses would be improved. In terms of the suitable situations of using each, Aaker et al (2004, pp 387-90) argued that non-probability sampling can be used in exploratory research as follows: judgemental, snowball, convenience, and quota sampling. For this study, judgemental sampling method is chosen mainly for the time limitation. 3.11 E-mail Survey More recently, the use of the e-mail survey method has become more common place. Aaker et al (2004, pp 167-8) are of the view that there are some advantages in collecting primary data by this means. The include: (1) It is speeder than the traditional postal mail. This study has benefited from this means since it was possible to contact potential respondents and solicit their co-operation well before the interview took place (2) It usually saves many of the costs involved in regular mail surveys (3) There are no intermediaries. E-mail is usually read only by the recipient, so that the respondent chosen by the researcher is usually the one to answer the questions (4) It is more convenient for the recipient. 3.12 Choice of Data Collection Method and Its Implementation In this study quantitative research method will be used to get accurate output from the study. The key element is face to face interview. The process is given below: 3.13 Face-to-face interviews (with an interview schedule/open-ended questions: See Appendix 1) with selected Tescos customers and line managers charged with responsibility of trading in the Tesco store. It was felt that given the time it took to respond to a request for interview that a questionnaire survey would have been far less satisfactory. In addition, in that part of the world face-to-face encounters are considered more respectful particularly when attempting to elicit answers from operational managers and customers. Nevertheless, the process was cumbersome and entailed constants with customer service in order to fix dates and diaries. The process took well over three months (from August to October, 2010). The researcher is of the view that the responses elicited do provide a good overall picture of the advertising strategy and its impact, was useful to the study. Hypothesis Statement: Problem question: How do advertising strategies impact on consumer buying behaviour? H0: Advertising strategies have an impact on consumer buying behaviour. H1: Advertising strategies have no impact on consumer buying behaviour. Limitations of the Research: The limitation of this research is to submit this project within a short period of time and for that reason some of the important issues may have not been discussed on this research. Another limitation can be limited sources of secondary information available in the market and thats why this research can not use a major sources of information in order to make an extensive project. PROPOSED TIME-TABLE: Following table will illustrate the possible deadlines and dates to complete the proposed dissertation properly on time. AREAS WK 1 WK 2 WK 3 WK 4 WK 5 WK 6 WK 7 WK 8 WK 9 WK 10 WK 11 WK 12 Identification Of Issue Literature Review Research design

harmful legalization Essay -- essays research papers

Harmful Legalization The United States government has seen fit to pass laws prohibiting the sale, manufacture, and possession of dangerous and destructive substances such as marijuana. In opportunistic and negligent haste, fringe aspects of society are seeking to undo laws regarding the restriction of marijuana. These factions have ignored the risks associated with marijuana, falsified information regarding its medical use, and ignore the greater issue with regards to the legalization of harmful substances. LSD, angle dust, and cocaine have several things in common, not the least of which is like marijuana, they are each responsible for the deaths of countless individuals. While a subject will find it difficult to outright end his life with marijuana, it does cause harmful damage to both the user and those around him. Each marijuana cigarette is exponentially more damaging to the lungs of the smoker and those around him than a typical tobacco cigarette. Further, contrary to claims of the harmlessness of marijuana by some advocates, each time it is used, it obliterates a portion of brain cells that can never grow back. Also the active ingredient in marijuana, tetrahydrocannabinol or THC, has been linked to fetal damage, hormonal swings, a slight addiction rate, lower sperm counts and accelerated heart rates, none of which are anything approaching good health for a user. Other aspects besides a user’s physical body suffer when he or she decides to use marijuana. The emotional damage marijuana causes can be best summed up by a quote from researcher Damon Linker â€Å"†¦it (marijuana) does produce a pathology of the soul† (Linker). Everyone around the user suffers, because while he or she is in a drug-induced haze he or she neglects his or her friends, family and responsibilities. By escaping the subject simply dulls his or her pain from various troubles for a moment and does nothing to solve that which plagues him or her. Because of this, users will find themselves trapped within a vicious, unending cycle of getting high and forgetting, to coming down and needing the next fix, to getting high again. Upon realizing that the marijuana isn’t what is required to take away their pain, some will turn to other harder drugs such as cocaine. There may be other reasons for people to start using marijuana, but there is an unacceptable large risk that some of these new users w... ... For to claim the latter logically leads one to the bizarre judgment that Mother Teresa is no more and no less virtuous than Adolph Hitlerâ€Å"] (Beckwith). This way of thinking is detrimental to our society as a whole. When we refuse to take a stand against something that is morally wrong, we in fact, aid that cause. This allows the minority to dictate the terms to the majority. Look at Germany, 1932; Hitler was elected to power, because only fifteen percent of the country came out to vote. In our own country less than one-third of the people are in favor of marijuana legalization; of that number surely not all of them will ever use marijuana. We know that marijuana physically and emotionally harms people, has no medicinal value, and only a small minority of people of the country will use this drug, so why should it be legalized? The answer obviously is that it shouldn’t. Nor should we let the minority dictate terms to the rest of the country. This situation reminds me of a quote I heard from my grandpa: â€Å"The only thing necessary for the triumph of evil is for good men to do nothing.†  The chart above shows the Ohio drug-violation arrests starting from 2000 to 2004.

A Whole New Mind

Pink has presented sharp scientific evidence in his book A Whole New Mind that comes as common knowledge to the majority of us in our society. He also stressed the several capabilities of right-brain thinking such as creativity, artistry, empathy, inventiveness, and overall big picture viewpoints. I noticed that Pink failed to mention any historical aspects before the 1900’s. For example; during the European Renaissance numerous right-brain thinking characters sprouted with many ideas for the world. These characters include painters, sculptors, inventors, musicians, and writers all across Europe. We all know, however, that the European Renaissance came and went. What will this new Conceptual Age produce differently than the faded right-dominance of the European Renaissance years? Looking back in time between the years of 1400-1550 the geniuses of this world contributed to the life we live in now. I only say this because if they weren’t important to our society today than we wouldn’t have had to learn about them during our high school years or even our college years. A brilliant inventor, painter, musician, and mathemation Leonardo da Vinci is one man who seems to have a great grasp of life in all his talents. He along with many other philosophers of that era seemed to fit the description of what I feel Pink suggests we should obtain throughout our lives to be successful and to lead our life in a way to help not only our generation but for the generations after ours as well. As we have studied in countless texts in high school about the several factors for the downfall of the European Renaissance and the complications after that time we should feel troubled to once again attempt to shift our minds. Right-brain thinking is an aged solution. Pink’s proposal is one we have already gone through but is introduced in a business-like manner unlike the European Renaissance. How are we supposed to know that the Conceptual Age will not increase the desire to create machines that will replace the art industry, so that beauty can be drawn in an instant? I think that Pink’s transition solution from the Information Age to the Conceptual Age should be revised to explain more of what he has missed in his book that had me puzzled.

The American Dream in the Jungle

Many immigrants migrate to America everyday with the hopes to achieve their American dream. For most immigrants the American dream consist of finding a country where effort and morality transcend to success. In â€Å"The Jungle† by Upton Sinclair, a family of hard working optimistic Lithuanians migrate to America with the belief that equality and opportunity dictates that all people should have the same opportunities open to them if they put out efforts. They arrive to the US expecting to find a land of opportunity, freedom, and equality, and acceptance.Instead they find a land where only crime, moral corruption and crookedness enables them to succeed. The hopes and dreams of these individuals are destroyed as they encounter a land of moral corruption, crime, exploitation and a life of depression and unhealthy daily labor that brings them physical and mental pain. Sinclair clearly shows that the American Dream is simply an illusion. The title of the book â€Å"The Jungle† creates an atmosphere of predators and prey like survival of the fittest.The predators being the criminals and the prey being the Rudkus family. The title of the book symbolizes how the lower class represented by the Rudkus family is being exploited or attacked by the capitalist society and how the country is turned into a jungle . Sinclair uses similes and metaphors to demonstrate the comparison between animals of the jungle and the people . For example in chapter 15, when Jurgis finds out that Connor â€Å"the great beast† rapes Ona, Jurgis â€Å"eyes were wild and his hair flying, and he was breathing hoarsely like a wounded bull†.Jurgis â€Å"sprang† into a room to find Connor, â€Å"his prey,† and â€Å"sunk his teeth into the man’s cheek, and when they tore him away he was dripping whit blood, and the little ribbons of skin where hanging in his mouth† (Sinclair 162). Such imagery is portrayed through out the novel. Exploitation is f oreshowed at the beginning of the story when Jurgis and Ona celebrate their weeding and the guest refuse to leave money to pay for the weeding. Ona is concerned that they wont be able to pay for the expenses and that they will be in serious debt but Jurgis assures her that he will work harder and earn all the money back. Leave it to me, leave it up to me. I will earn more money-I will work harder† (Sinclair 21). This quotation shows how in the beginning of the novel Jurgis is very optimistic, strong, determine, energetic and, devoted to his family and his new country, being unaware of how the system works. Even when the family tries to purchase their new home which is symbolize by what their American dream is, they get exploited by the real state agent. Grandmother Majauszkiene tells them â€Å"You are all alike all the rest, they trick you and eat you alive. They never sell the house without interest.Get your deed, and see†(Sinclair 73). The tone of this quote also exp resses the jungle atmosphere when she mentions how they are been tricked and eaten alive. Another individual that serves as an opposing force to the Rudkus family is Phil Connor. He is Ona’s boss at the factory and represents the higher corrupt authority in Chicago. He also rapes and takes advantage of Ona by pushing her into prostitution and makes life harder for Jurgis and his family when he decides to put him in the blacklist, making it absurd for Jurgis to get a new job.He is clearly an example of someone who abuses his power over others for his own personal profit It is an argument that its up to everyone to do whatever is in their power to be happy. By exploiting the Rudkus family the real estate agent was happy because his American dream is to sell and make as much profit as possible. But up to what extend is it fair to achieve one’s American Dream? It is not fair to exploit other individuals in order to achieve ones goals and dreams. These people are coming to America unknowingly of how the system works blind to the ways of capitalism.For example, in chapter 3 Jurgis is portrayed as a naive individual that is not familiar on how the labor system works, he is overwhelmed with his new job that he doesn’t understand Jokubus' cynicism when he cynically points out the signs posted that demand cleanliness, â€Å"That was why to Jurgis it seemed almost profanity to speak about the place as did Jokubas, skeptically†. Jurgis was grateful to have a job and that’s all he knew at the time â€Å"to be given a place in it and a share in its wonderful activities was a blessing to be grateful for, as one was grateful for the sunshine and the rain† (Sinclair 43).Is not until later on when he starts to understand more and more about the bitterness he sees in his co-workers. Another form of exploitation that doesn’t allow Jurgis and his family to achieve their American dream is the long hours of labor they must work in ord er to maintain the family alive. These unhealthy long hours of labor that they must work brings the family physical and mental pain. When Jurgis starts to work in the meat packing plant he is exited and happy to have a job, soon after he discovers that he is engaged in unfair labor activities as well as unsafe food handling.In chapter 11 Jurgis suffers from a terrible accident at work. The company doctor tells him that he'll be laid up for months with a severe ankle and foot injury. The accident poses a terrible problem for the family. Without Jurgis' wages, they might starve. â€Å"It was dreadful that an accident of this sort, that no man can help, should have meant such suffering. The bitterness of it was the daily food and drink of Jurgis. It was of no use to them to try to deceive him, he knew as much about the situation as they did, and he knew that the family might literally starve to death† (Sinclair 120).Soon after Ona becomes terribly ill with a cough similar to the one that killed Dede Antana, she also becomes pregnant and not long after dies when giving birth. â€Å"They were beaten; they had lost the game, they were swept aside. It was not less tragic because it was so sordid, because that it had to do with wages and grocery bills and rents. They had dreamed of freedom; of a chance to look about them and learn something; to be decent and clean, to see their child group up to be strong. And now it was all gone-it would never be! (Sinclair 163) Jurgis and his family have failed in the attempt to pursue the American dream because the wage slavery and unfair labor practices shatters every aspect of their lives. Not only does the unhealthy labor causes the family physical pain but also mental pain. For example Stanislovas, one of Elzbieta's children witnesses a little boy with severe frostbite to his ears that fall off when a man rubs them strongly to try to save them. After that, Stanislovas develops a phobia of the cold winter and throws a fi t before work each day.He doesn’t want to go out in the cold with the fear that his ears are going to fall off. Also seeing how the food is processed becomes a sort of trauma for the characters. Sinclair uses symbolism to show how the torture of the pigs and the meat is symbolic of the middle class. Workers get chewed up just like the meat. It is an argument that if one is working in a slaughterhouse one must have to be strong minded and expect to work with blood, and other bodily fluids that can cause effect.The problem with this argument is that at the cost of a whole factory staff only a few get to be happy, while those workers down on the killing floors are being hurt on a daily basis and get little to no pay. Ironically labor is suppose to be part of the American dream, immigrants travel to the country to find jobs to prosper and make money but in this case the hard long hours of work only corporate towards their family destruction. As the novel progresses the role of fa mily diminishes as the characters become increasingly abuse and battered.For example in chapter 13 Kristoforas, one of Elzbieta's children dies, Jurgis is more relief than sad because that only mean that there is one less mouth to feed. The only thing that concerns Jurgis is the expenses for the funeral since they have no money. â€Å"Kristoforas had howled his last howl. No one was really sorry about this except poor Elzbieta, who was inconsolable. Jurgis announced that so far as he was concerned the child would have to be buried by the city, since they had no money for a funeral† (Sinclair 134).At this point in the novel the main focus is survival and the desperate need for nourishment takes priority over compassion and love, as evidenced by Jurgis’s beating Stanislovas when he doesn’t want to go to work. The unity of the family is destroyed by the poverty, a result of capitalist economics and it doesn’t allow them to give affection to one another. In c hapter 10 it is evident that Ona and Jurgis don’t have time for their newborn baby, â€Å"Jurgis had to go to sleep himself. Then in the morning there was no time to look at him, so really the only chance the father had was Sundays.This was more cruel yet for Ona, who ought to have stayed home and nursed the him, the doctors said for her own heath as well as the baby’s, but Ona had to go to work and leave him† (Sinclair 114) Jurgis and Ona aren’t able to enjoy each other anymore, whenever they talk it is merely about their concerns and worries. â€Å"Talked they had only their worries to talk of- truly it was hard, in such a life, to keep any sentiment alive† (Sinclair 129). Ona doesn’t feel love anymore by Jurgis, she is concerned that the misery is wearing out their love. She wondered if he cared for her as much as ever, if all this misery was not wearing out his love†(Sinclair 130). Sinclair shows how this family has been destroyed by the corruption and greed of others, the tone is very depressing and tragic. In this point of the novel the characters have been consumed from head to toe by the oppression of their job, they don’t even have energy to show emotions such as love, hate, or sadness. Jurgis is clearly a robot to the society that engages in a routine from home to work and back to home just to sleep.Jurgis and his family have become dehumanized and become more zombie like as they are described with intense imagery â€Å"Jurgis cant not stay angry. The poor fellow looked like a homeless ghost, whit his cheeks sunken in and his long black hair straggling into his eyes; he was too discourage to cut it, or think about his appearance. His muscles were wasting away, and what where left where soft and flabby. He had no appetite and they couldn’t not afford to tempt in whit any delicacies.It was better, he said, that he shouldn’t not eat, it was saving. † (Sinclair 127) Some people a rgue that if Jurgis and Ona never had a baby, the money being used for that baby could have been used for other purposes like food or toward their home. having children while having no money is bad. But being happy with the little bit of money they had, Ona and Jurgis didn’t think it would be much of a problems In chapter 10 before Ona gets pregnant, the family has enough money to survive and even has money left to pay little by little his debts. During the early part of winter the family had had money enough to live and little over to pay their debts† (Sinclair 105). But Jurgis then gets injured and has no work. When he has no work there is no money flowing into the home, this causes despair and urgency. It was also part of their American dream, to have kids watch them grow and give them an education. â€Å"They were beaten; they had lost the game, they were swept aside. It was not less tragic because it was so sordid, because it had to do with wages and grocery bills and rents.They had dreamed of freedom; of a chance to look about them and learn something; to be decent and clean, to see their child grow up to be strong. And now it was all gone–it would never be! They had played the game and they had lost. † (Sinclair 144). This quote shows how Jurgis's life has been destroyed by the unjust social system that didn’t allow him to achieve his American dream. The American dream is cWork Cited Page Upton Sinclair. The Jungle New York: Bantam Classic edition, 1906